The Benefits Of Democratizing Engagement Optimization

At Involver we’re excited to see more and more of our customers leveraging Facebook’s Open Graph and we’re writing to share some of the best practices we’ve developed along the way. In this post, we’ll present some guidelines to consider as you engage your community with Open Graph applications that require user authorization in exchange [...]

  We’ve had our share of firsts at Involver, but this one is unique because we’re launching our Engagement Optimization API with a group of industry leading partners.  We are excited to be partnering with Marin Software, Unified, and SocialCode for this launch. Why are so many partners coming together to leverage this API? In [...]

  Every year, the San Francisco Business Times chooses a small selection of companies across 14 award categories that are positively impacting technology on all aspects; everything from energy efficiency to social media.  This year we are thrilled to announce that Involver is one of the Tech & Innovation Awards 2012’s finalists.  The San Francisco [...]

Article, Big Data and Social Media Analytics, first published on 4thWeb. Big Data, in case you’re unfamiliar, refers to data sets that are so large that they’re awkward to work with. Forget megabytes or gigabytes. With Big Data we’re currently working with terabytes, petabytes, exabytes and zettabytes of data (over 2.5 quintillion bytes daily and [...]

Do you want to know what our chairman and co-founder does after hours? He leads exclusive round table discussions, of course. On the evening of April 26th, Involver’s Rahim Fazal will be one of the round table leaders at the Influencer Series held at one the exclusive offices on Sand Hill Road, Menlo Park, California. [...]

Creatives Talk is the brainchild of Facebook Studio, a Facebook-employee created space that celebrates agencies and marketers that drive business growth through connections and conversations on the social platform. It’s a series of talks and discussions designed to inspire creativity on Facebook, enabling the sharing of stories of how the social network has influenced creative [...]

Involver’s Chairman and Co-Founder, Rahim Fazal, will be one of the speakers at this year’s TiECon, the world’s largest professional conference for entrepreneurs. The Silicon Valley event, set for May 18th and 19th, 2012 at the Santa Clara Convention Center, will bring together over 3,000 thought leaders, venture capitalists, industry leaders, and of course, entrepreneurs. [...]

If only it were as easy as getting down on one knee, mumbling something heartfelt and whipping out a bejeweled ring. Except that, with the amount of clutter that bombards customers on the Internet, they are not so easily engaged by a sparkly object. Even if the average American spends a quarter of his or [...]

Article, Never Underestimate the Zuck (Facebook Instagram deal), first published on 4thWeb. Facebook recently bought Instagram for one billion dollars. Instagram is the fast, beautiful, fun way to share photos with friends and family. Instagram enables you to snap a picture, choose a filter to transform and theoretically improve its look and feel, then post [...]