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October 28, 2009

The Power of Facebook’s New News Feed

Great news for Facebook Page owners: Facebook has just pushed out a substantial and thoughtful redesign of its News Feed. On the bare surface, the changes might not look that exciting. But make no mistake. With this redesign, Facebook Pages have gained a lot more communicative power.
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Sep 15, 2009

New apps released: Flickr for Facebook Pages, custom landing tabs, and more

We’re happy to report that our Facebook marketing platform is growing tremendously. Over the past few months, thousands of companies have used Involver applications to do a whole lot…

Aug 11, 2009

What can we learn from 262,985 Facebook Pages?

Recently Inside Facebook published some great commentary on the curiously titled “Gesundheit! Modeling Contagion through Facebook News Feed,” an April 2009 research article co-written by Facebook’s in-house sociologist Cameron A. Marlow.

Jul 28, 2009

Three great examples of our Facebook apps in action

Every day we’re amazed to find fresh and ingenious examples of brands supercharging their Facebook Pages with Involver’s marketing apps. I wanted to highlight three Pages that really stand out to us.

Jul 17, 2009

It’s official: Americans spend more time on Facebook than on any other site

The big news from this week: Facebook is now the stickiest site on the internet for U.S. users. According to a Nielsen Online report released recently, the average American internet user spent 280 minutes on Facebook last month.

Jul 14, 2009

How to Deal with “Pollination” on Social Networks

“Pollination” can’t be avoided in most cases anyway. Chances are your brand is already being talked about on Facebook, Twitter, and other places, so you might as well try to track and benefit from these conversations as much as possible.

Jul 10, 2009

There’s no stopping Facebook (its user base, that is)

By all accounts, Facebook is continuing to grow at a breakneck pace. This week we can add one more proof point to the mix: According to Compete.com, in June 2009 Facebook’s unique U.S. audience grew by 10.7% to 91.7 million unique visitors.

Jul 08, 2009

Considering Involver? The Proof Is in the Engagement

With the release of Involver Pro and Premium late last month, we’ve seen some other great brands sign up to use Involver’s complete marketing suite for Facebook. Leaders like Ford, Time Magazine, Southwest Airlines, and Warner Brothers to name a few.

Jun 30, 2009

Reserve your custom Facebook Page URL

A quick heads-up — if your Facebook Page has more than 100 fans, you can register a custom username/URL for your Page right now. If you’re a Page administrator, you can set your custom username at facebook.com/username.

Jun 26, 2009

What’s Your Favorite Facebook Page?

More than 6 million users become fans of Pages every day. Assuming even a zero percent growth rate, this means that over the next year alone organizations with Facebook Pages will attract about 2.2 billion fan joins.