11 Best Blogs of 2011

So you want to engage with your audience? Build up your fan count? Reward your fans and customers for their loyalty? First, figure out what makes the most sense for your brand in its current time and space. Here are some things to consider before you construct this campaign. 1)     Know what you [...]

Talk to any startup these days about which client-side MVC framework they are using and you will hear about some awesome new framework. Now, if you ask them how they test the code they write using these frameworks, I bet most will give you a non-answer which equates to “we don’t test”. This is not [...]

Pseudonyms and user anonymity have been a hot topic in social circles for some time now. This week, they came into sharp focus with Google’s announcement that they are retracting their earlier policy restricting the use of pseudonyms. Sort of. In this post, I’ll try to put this in context for social marketers. Defining Terms Pseudonyms and user [...]

  Facebook users are now seeing paid advertisements, once relegated to the right-hand side column of the page, coming up in their News Feeds among their friends’ status updates. But these paid ads, labeled as Featured Stories, do not appear at random. Each one is tied to a Fan Page that the user, or one [...]

Since its launch, Google+’s search functionality has been dubiously irrelevant. Many have wondered why Google has made such laggard attempts at leveraging its core competencies in search. However, with last weeks announcement of Google’s “Search, plus Your World” initiative, these criticisms may be coming to and end. With this latest search update, Google+ takes a [...]

It’s no secret for anyone that Google has wanted to create a social network to compete with Facebook’s huge popularity for quite some time. That’s why Google+ was created. Now after almost 7 months after its launch, Google+ is considered by many the biggest rival of Facebook for supremacy in social media. Google+’s growth is [...]

Our obsession with Facebook has propelled it to insane heights. What does this mean for the company? Money. And lots of it. Rumors of Facebook’s IPO are flying and Wall Street is expecting a record-shattering amount of cash to be raised. How do the projected numbers break down? Here are some interesting answers and projections [...]

  Will Google Go Dark? 1 – Even though the White House released a January 14th blog post expressing their disapproval of how the Stop Online Piracy Act (SOPA) will be enforced, more than a handful of sites are still participating in a collective shut down today. 2 – Why a shutdown? Most websites have [...]

With Twitter feeds moving as quickly as they do, it’s easy for brands to get lost in the continuous scroll of 140-character tweets. It didn’t help that up until December 8th of last year, a brand page was hardly distinguishable from any other Twitter user’s page. Enter the new brand pages! When first released, brand [...]