Today we’re excited to announce some great results from one of our first Pilot Program campaigns.
Using Involver’s marketing platform, Serena Software achieved a click-through rate of .7% on Facebook, with over 1.1 million views of their video commercial. The platform delivered a much higher conversion rate than the .05% industry norm for Facebook. This overall outcome is even more exciting since it’s one of the first times Facebook has been successfully used for B2B marketing.
Here’s what Serena had to say about the campaign and their results:
“With the recent launch of business mashups and our SaaS delivery capability Serena Software has significantly increased the available market for our products. For this reason, we are constantly on the lookout for new and innovative ways to reach our customer base,” says Michael Parker, Senior Director, Global Marketing, at Serena Software. “By implementing our Facebook campaign on Involver’s marketing platform, we converted 1.1M views on Facebook into more than 8000 visitors to our website.”
Read more in this press release. Congrats, Serena!
A quick heads-up — we will be accepting applications to join our Pilot Program until Friday, August 29th. This program allows select customers to use our marketing platform for building and launching video campaigns on Facebook and other social networks.
The Pilot Program is an opportunity for Involver to offer significant value through close one-on-one consulting. We want program participants to have an excellent user experience all around (in setting up their campaigns, in creating their own branded Facebook applications, etc.), but we also want to make sure that, at the end, these initial campaigns are successful and reach and engage their intended audiences. The Pilot Program lets us build best practices as well as generate early success stories for other marketers’ consideration.
We’ve seen two enormous successes with our first two Pilot members, Serena Software and Kiva. Again, the deadline to apply is August 29th. Request access to the Pilot Program today!
We recently launched a Pilot Program for our new video campaign platform, with Serena Software and Kiva as our first two commercial users. Read the full press release here.
Here’s what Serena and Kiva have to say about Involver:
“Serena is embracing Facebook as a business-to-business platform, and we even moved to it for our corporate intranet,” says Rene Bonvanie, Senior Vice President, worldwide marketing, partner programs, and online services of Serena Software. “When we decided to bring our successful ‘@#$% It’ campaign to Facebook, we shared Involver’s understanding of social networking and agreed with their vision to create a platform that turns impressions into leads.”
“As a site which connects individuals around the world through micro-loans, Kiva embraces social networking and the concept of empowering groups of people for a common cause,” says Premal Shah, president of Kiva.org. “Involver’s video platform with its deeply integrated Facebook application allows us to build a social community that makes it very easy for our members to participate and share this experience with other people in their network.”
We’re really excited to help Serena and Kiva reach and engage social networks!