Today we’re excited to announce some great results from one of our first Pilot Program campaigns.
Using Involver’s marketing platform, Serena Software achieved a click-through rate of .7% on Facebook, with over 1.1 million views of their video commercial. The platform delivered a much higher conversion rate than the .05% industry norm for Facebook. This overall outcome is even more exciting since it’s one of the first times Facebook has been successfully used for B2B marketing.
Here’s what Serena had to say about the campaign and their results:
“With the recent launch of business mashups and our SaaS delivery capability Serena Software has significantly increased the available market for our products. For this reason, we are constantly on the lookout for new and innovative ways to reach our customer base,” says Michael Parker, Senior Director, Global Marketing, at Serena Software. “By implementing our Facebook campaign on Involver’s marketing platform, we converted 1.1M views on Facebook into more than 8000 visitors to our website.”
Read more in this press release. Congrats, Serena!
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