Serena Software and Kiva join our Pilot Program

We recently launched a Pilot Program for our new video campaign platform, with Serena Software and Kiva as our first two commercial users. Read the full press release here.

Here’s what Serena and Kiva have to say about Involver:

“Serena is embracing Facebook as a business-to-business platform, and we even moved to it for our corporate intranet,” says Rene Bonvanie, Senior Vice President, worldwide marketing, partner programs, and online services of Serena Software. “When we decided to bring our successful ‘@#$% It’ campaign to Facebook, we shared Involver’s understanding of social networking and agreed with their vision to create a platform that turns impressions into leads.”

“As a site which connects individuals around the world through micro-loans, Kiva embraces social networking and the concept of empowering groups of people for a common cause,” says Premal Shah, president of Kiva.org. “Involver’s video platform with its deeply integrated Facebook application allows us to build a social community that makes it very easy for our members to participate and share this experience with other people in their network.”

We’re really excited to help Serena and Kiva reach and engage social networks!

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