9.69 seconds — That’s the new 100m world record set today by Usain Bolt, the star of Puma’s chasingBOLT video campaign. Usain won his Olympic gold medal in astounding style, smashing his own previous world record in front of a sellout crowd of 91,000.

Read the full story in this New York Times article. The headline says it all: “Bolt Is World’s Fastest — by a Mile.”

Stay tuned for some great video updates to the chasingBOLT campaign. It’s time to celebrate!

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