We’re excited to be featured this week in an exclusive case study by MarketingProfs, the leading online resource for marketing professionals. We’re big fans of MarketingProfs’ in-depth reports and newsletters, and we’re grateful that our platform is receiving special, frontpage exposure — to over 319,000 MarketingProfs members!

The case study examines our recent “@#$%” video campaign for Serena Software, a company that serves 96 of the Fortune 100. It describes how the Involver platform helped Serena “beat the odds” with effective Facebook marketing.

MarketingProfs’ Kimberly Smith does a great job explaining some key learnings from the campaign:

“Facebook can be a viable B2B marketing channel. Since it already used Facebook as its company intranet, Serena was confident that there were other business professionals networking on the site, and it found a fun way to connect with them. The company took a risk in advertising the video solely on Facebook, given the site’s notoriously low response rates, but it found success by creating an interactive application experience that mirrored regular Facebook activity, as opposed to advertising with banners. The bleeping video sparked intrigue, and the succinct calls to action and follow-on content were effective elements for guiding users through to the Serena Web site.”

Stories like Serena’s prove that there is much more to video marketing than video display. Increasingly, we’ve been talking to companies and organizations that are searching for an effective alternative to traditional video-sharing sites like YouTube. Which is to say — they’re actively looking for something beyond a simple “click-to-view” solution, and they’re looking for something that provides measurable ROI.

We believe this is where Involver comes in. Our end-to-end platform is the easiest way to syndicate videos to Facebook and other social networks. And our robust set of features and services — MarketingProfs focused on our rich video plugins — gives marketers the tools they need to create immediate and long-term viewer engagement via video.

Thank you to MarketingProfs for featuring the Involver platform! Click here to read the full write-up (subscription required).

This entry was posted on Tuesday, August 26th, 2008 at 5:21 pm and is filed under Announcements, Case Study, Involver. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.