Well, the Involver Video Campaign Platform does, at any rate. Today, we are excited to announce Puma’s “chasingBolt” blogumentary produced by coBRANDiT and distributed through Involver.
coBRANDiT and Puma used the Involver Platform to create the custom video player below as well as a full-featured, branded Facebook application.
Watch this daily video journal as it follows Jamaica’s Usain Bolt, the current 100m world record holder, as he trains, eats, sleeps, runs, and (hopefully) wins his way into history at the 2008 Beijing Olympic Games.
“Having the world record is great, but the real goal is an Olympic gold,” Bolt said shortly after setting the 9.72 sec World Record in New York City on May 31st. “Someone will break my world record. But you’re always an Olympic Champion.” Usain will be competing for Olympic gold in the 100m, 200m, and the 4x100m relay.
The chasingBOLT blogumentary has been following the Jamaican star from Kingston to the Big Apple to Europe and on to Beijing. Viewers will have unrivaled access to this charismatic phenom and have a chance to run with the fastest human being in the world. Check regularly for new content, posted every weekday.
coBRANDiT, in conjunction with Puma and the “chasingBOLT” campaign, is a member of the Involver Pilot Program. You can sign up now to leverage the power of Involver for your video campaign. The deadline to apply is August 29th. Request access to the Pilot Program today!
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