Earlier this week, Involver delivered a feature presentation at NetSquared’s NetTuesday event in San Francisco. Nikki Serapio, our Marketing Director for the social-cause community, gave a talk entitled “Involver: How Nonprofits Can Create Video Campaigns on Social Networks.”

A great crowd came out to learn more about our end-to-end, self-serve platform. More than 60 leaders from various nonprofits (like the American Cancer Society and the Craigslist Foundation), startups, and other tech companies engaged in a lively and thoughtful discussion about how video campaigns can help organizations meet their “bottom lines for social good.” Using a case-study approach, Nikki described how Involver’s powerful syndication features allowed Kiva to create a community of real enthusiasts on Facebook. Kiva’s campaign stats speak for themselves:

- Over 160,000 video views
- Over 1,400 people have posted Kiva’s campaign video to their FB profiles
- On average, each campaign member has invited their FB friends to watch the video 12.7 times

Chirag Shah, Special Projects Manager at Kiva, also spoke at NetTuesday. Chirag gave a wonderful presentation, emphasizing the high level of viewer engagement that Kiva was able to generate via its branded Facebook application.

Involver is extremely happy to help nonprofits achieve their unique marketing goals. Our Pilot Program for using our video campaign platform is accepting applications until the end of September, and we invite all cause-oriented organizations — both large and small — to sign up!

Thank you again to NetSquared, and special thanks to Britt Bravo for inviting us to speak!

This entry was posted on Friday, September 12th, 2008 at 10:23 am and is filed under Involver. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.