Earlier this week Kiva, one of our pilot customers, was voted in as a Top 5 Finalist in American Express’ Members Project contest. Over the next twelve days, Kiva and four other nonprofit organizations will vie for a $1.5 million first prize. Congrats to the entire Kiva team!

Now, we’re guessing that many of you are familiar with Kiva’s inspiring story, but it bears repeating that Kiva is THE standard-bearer in the world of technology-for-social-good. Its revolutionary person-to-person micro-lending platform has enabled countless people to help entrepreneurs across the developing world. And the organization continues to scale at an amazing rate.

Over the past six months, Involver has had the opportunity to work very closely with Kiva and its marketing team: together and through our video campaign platform, we’ve been able to establish a strong beachhead for Kiva on social networks. Its Involver-powered video campaign on Facebook, for example, has alone generated over 160,000 video views so far; in addition, this campaign’s 1,400+ influencers have shared Kiva’s campaign video an average of 12.7 times.

We’re thrilled to help Kiva in its homestretch Members Project run. A few weeks ago, Kiva unveiled the following video as part of a larger effort to reach a Top 5 spot. If you are an American Express cardmember, please vote for Kiva today by clicking the “VOTE NOW!” button below! And tell your friends to do the same!

This entry was posted on Wednesday, October 1st, 2008 at 5:00 pm and is filed under Announcements. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.