Puma’s chasingBolt Campaign Wins Award of Excellence from the Society for New Communications Research

We’re happy to announce that Puma’s “chasingBOLT” campaign has won an Award of Excellence from the Society for New Community Research (SNCR). The campaign covered sprinter Usain Bolt’s three world record-breaking performances at the 2008 Beijing Olympics. The awards ceremony was held last week at the 3rd Annual SNCR Research Symposium and Gala in Cambridge, Massachusetts. Other marquee winners included Dell, SAP, and Salesforce.com.

chasingBOLT was recognized in the “Media Creation - Corporate” category. The award citation mentioned the three primary goals that Puma sought to achieve through its video campaign on Facebook:

“[The]…program had to 1) create great web PR for Usain Bolt and his PUMA sponsorship, generating an increased level of online chatter about PUMA, 2) drive traffic to specific flash-based PUMA Running properties, and 3) lay the groundwork for future social media outreach by identifying PUMA Running fans and loyalists.”

By all accounts, Puma’s Involver-powered video campaign was a considerable success, generating over 1.25 video views — that’s over a million brand exposures — as well as attracting over 5,000 enthusiastic influencers who shared videos, uploaded photos and submitted messages of support on Facebook.

Congrats to Puma! We’re grateful to have worked closely with this great and forward-thinking brand!

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