The Web's Most Trusted Social Marketing Platform
Some fresh Facebook stats from the Pew Internet & American Life Project (as reported by Econsultancy) show that social networks are here to stay.
According to a January 2009 Pew report, 35% of adult internet users in the U.S. now have at least one social networking profile. More impressive here is the incredible rate of growth: this 35% is up from 8% in 2005. Continue reading ‘Pew Report: Social networks are growing exponentially’
In talking to prospective users of our video marketing platform, sometimes we’re asked: “How will we able to tell that our campaign members are really engaging with our brand”?
On one level, this is an easy question to answer. Our video syndication service generates real video views for our clients. In turn, this translates into measurable time spent with one’s brand. In other words, X viewers watch a video that delivers one’s marketing messages for X aggregate minutes. As an added plus, these viewers can also spend X minutes looking at a video player frame that contains one’s logo or other relevant images. (Note: Such video player branding is an additional service that we provide.) Continue reading ‘Proving Engagement’
A report released this week by the The Institute of Practitioners in Advertising and the Future Foundation presents and backs up an interesting finding: advertising agency growth could slow to just 1.2 percent per year by 2016 if the industry neglects marketing opportunities on social networks.
Despite this warning, we think that this report contains an important flip-side. Many agencies are heeding the call of new technology and creating successful digital marketing programs for their big-brand clients.
Why has this happened? We think it has to do in part with an industry realization that marketing on social networks presents a clear opportunity for maximizing measurable brand exposure. Continue reading ‘A new finding for digital agencies: Don’t pass up marketing on social networks’
Last week brought some interesting, thought-provoking articles awaiting everyone’s return from vacation. Here were some of our favorites:
John Battelle defended (and many readers left comments disagreeing on) an interesting study released by eMarketer about the value of combining search advertising and display advertising. The study claims that running branding-focused display advertising significantly increased the amount of search interest — for some industries, interest more than doubled.
Continue reading ‘Industry Roundup: 1/14/09′
More evidence that big enterprises and big brands are turning to social networks in order to drive forward their marketing efforts:
Today, Cisco launched a new media and entertainment software platform at the annual Consumer Electronics Show. Dan Scheinman, the Cisco exec behind the new platform, made clear why the company is trying this new product route: Continue reading ‘In the News: “Cisco adds social networking to its forte”’