Last week brought some interesting, thought-provoking articles awaiting everyone’s return from vacation. Here were some of our favorites:
John Battelle defended (and many readers left comments disagreeing on) an interesting study released by eMarketer about the value of combining search advertising and display advertising. The study claims that running branding-focused display advertising significantly increased the amount of search interest — for some industries, interest more than doubled.
Joe Marchese of SocialVibe wrote a great article about video on Facebook for MediaPost, and how video is evolving from simply a storytelling medium to a larger medium for person-to-person communication. Joe’s right on the money here. We’ve all seen the rise in video chatting, video calling, and the use of video in general. He raises an interesting question, though: How will companies monetize this new trend?
ComScore reported a 34% increase in the viewing of online video over the past year.
Andrew Chen wrote a good post detailing the various conferences and events that we should all consider putting on our calendars.
Lee Odden at TopRank created a great collection of articles, studies, and quotes detailing whether marketers should move budgets online in 2009. Make sure to take a gander at the active comment stream.
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