Often journalists and clients ask us what metrics we are developing or what metrics they should be paying attention to in the coming months. It’s a world that’s seeing massive iteration and is crowded with many people putting their spin on the issues, but we see the trend clearly.
Most practitioners are moving closer and closer to measuring Total Engagement of a viewer. An article we wrote on this topic, “New Metrics For Success In Video Marketing,” appeared in MediaPost’s Video Insider blog today. Go check it out. Here’s an excerpt:
Video marketing is a big field encompassing many kinds of video presentation, including branded videos, pre-roll and interstitial advertisements, and product demonstrations. Increasingly, budgets are shifting to this (relatively) new category. In part, this is due to a growing recognition among media planners that video marketing can deliver cost-effective and high-bar results. But what are these results, and how are they best measured?
Here’s the full version to read.
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