Don’t Overlook Brand Ambassadorship in Campaigns
| By Tyler Willis | March 16th, 2009 |
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Earlier this month, our second article was published in MediaPost’s Video Insider. It’s entitled “Partnering with Your Employees: Creating Brand Ambassadorship Within Your Organization,” and I think it’s worth the quick 3-minute read. Here’s an excerpt to help you decide:
More often than not, a key to building better relationships with your audiences requires that you connect them to a real person who can serve as a sincere face for — a more humanized angle to — your brand identity. Here, empowering your own employees to promote your viral campaigns can lower your acquisition/marketing costs, create a tangible brand experience for your audiences, and boost morale within your organization.
If you’re running viral campaigns (using video and/or social methods), you should read this article. What are you waiting for? Check it out.
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