Today we’re excited to launch a brand-new product: Involver Fan Page Applications.
Involver is rolling out a suite of plug-and-play applications for Facebook Fan Pages that promotes more engagement and more (viral) sharing. As part of this launch, we invite you to set up your first application right now at http://www.involver.com/pages. We’re offering free access to the first 200 organizations that sign up. Continue reading ‘Announcing Involver Fan Page Applications: The First Complete Marketing Suite for Facebook’
Today has been a big day for us at Involver. This morning AdAge published a feature article about our brand marketing partnership with Us Weekly and State Farm. This news, in turn, was quickly picked up by Mashable and Inside Facebook, with the latter including a quote of support from Facebook. With this coverage alone, Involver quickly became a Top Ten trend on Twitter. Needless to say, we’re excited and grateful for the tons of positive interest and feedback.
The news above is a great first look at our new solution for brands looking to build engaging, viral, and monetizable platforms on social networks. More on this soon.
One final (and related) note — we’ll be making a big product announcement next Monday! Visit involver.com then and be the first to know what we’re launching.
There’s been some buzz going around about Fred Wilson‘s AdAge Digital 2009 Keynote, in which he outlined a future where “Earned Media” grew and stole market share from “Paid Media.” Essentially the idea that companies would engage more in conversational marketing and less in advertising.
We’re big fans of the rise of Earned Media, and how it can be used to maximize benefit when coupled with a Paid Media campaign, and we’ve written a great article about the convergence of Paid Media and Earned Media over on MediaPost’s Video Insider. Continue reading ‘Unified Media Theory’
Now here’s a stat: as of this week Facebook officially has over 200 million active users. Perhaps even more amazing, Facebook has doubled its user base in the last eight months alone.
That’s tremendous growth for a five-year-old company.
Mark Zuckerberg has marked this occasion with a blog and video retrospective that discusses his company’s world-changing tools. He discusses how Facebook has empowered decentralized groups to organize themselves and widen their reach immensely: he uses the particular example of Colombia, where in 2008 a young group of activists used Facebook in order to mobilize and turn out hundreds of protesters against FARC, a Colombian terrorist group.
Such viral community building, if you will, is something that brands can do as well for the sake of their bottom lines.
Continue reading ’200 Million+ on Facebook’
Kiva is a nonprofit, but on a higher level it’s also a solid, solid brand. Take a close look at its marketing, and you might mistake it for a PR- and viral marketer-enriched company: by the measure of its captive audience, it wouldn’t be absurd to think that Kiva contracts a legion of brand agencies across the globe.
The microfinance platform has fans across so many different communities, the vast majority of whom are unbridled evangelists. Kiva has been featured in The New York Times, on Oprah, and on more influencer blogs than anyone can name. Clearly the brand is sterling.
We think that other organizations can learn from Kiva’s marketing success — and this includes for-profits.
Continue reading ‘Designing the Right Engagement Ladder’