The Web's Most Trusted Social Marketing Platform
A heads-up — if your Facebook Page has more than 100 fans, you can register a custom URL for your Page (e.g., facebook.com/involver to replace facebook.com/pages/involver/7252381846) right now.
If you’re a Page administrator, you can set your custom username at www.facebook.com/username.
We hope you get the shortened URL of your choosing!
Earlier this week we polled Involver’s Facebook Page fans and asked them: “What’s your favorite Facebook Fan Page?”
Check out the responses here. From Dave mentioning theKBuzz Page to Jordan calling out the funny “Yelling at inanimate objects” Page (over 140,000 fans!), the answers run the gamut.
We’re glad that our fans’ comments also referenced some great uses of our Facebook marketing suite. For example, Plastic Jungle, the leading website for gift card exchanges, is using an Involver-powered Twitter application to disseminate product discounts and more to its quickly growing fan base.
More than 6 million users become fans of Pages every day. Assuming even a zero percent growth rate, this means that over the next year alone organizations with Facebook Pages will attract about 2.2 billion fan joins. We’re betting that you’re already in this participant pool: most probably you’ve recently become a Facebook fan of some brand, cause, or product.
We want to hear more. What’s your favorite Facebook Page? Leave us a comment here and let us know!
Today we’re launching Involver Pro. This represents the next big evolution for Involver Fan Page Applications, the first complete brand marketing suite for Facebook. You can upgrade now, or read more about Pro in this post. Continue reading ‘Announcing Involver Pro’
We’re excited to announce that Involver’s CEO and Co-Founder, Rahim Fazal, was named today as one of iMedia Connection’s iMedia 25. As the marketing publication describes it, the inaugural iMedia 25 is an “annual list of cutting-edge creatives, strategies, and technology innovators with big ideas, who get results and collaborate openly to push internet marketing forward.”
Involver is honored to be named alongside Deep Focus, Fox Interactive, PepsiCo, Crispin Porter + Bogusky, and other visionary organizations. No doubt, this kind of recognition is going to motivate our team even more to build out our brand marketing platform for social networks. We’ll continue to work hard on behalf of the thousands of clients who are using our Facebook marketing suite right now.
Check out the full iMedia 25 list here. Steve Rubel of Edelman, Albert Cheng of Disney, Jason Calacanis of Mahalo were among the nominating judges. Our thanks to all of the nominators and iMedia Connection!
It’s official. According to the most recent comScore data, Facebook is now the most popular social network in the United States. In May 2009, Facebook attracted over 70 million unique visitors — 2.8 million more than the month before.
By a number of accounts, Facebook has also surpassed 250 million members. This reflects a remarkable 25 precent increase in its user base over the last 60 days alone. Continue reading ‘Facebook: Now the #1 Social Network in the U.S.’
Two noteworthy items from the world of Facebook and Facebook marketing:
1) From a June 5, 2009 Forbes article: “In the week before the release of the new Palm Pre handset on Saturday, June 6, Palm started generating buzz when it launched its first ad, “Flow,” for the $200 smart phone on Facebook. In just three days the web ad attracted 11,000 [Facebook] “fans” Palm hopes will become customers.” Continue reading ‘More Proof That Facebook (Page) Marketing Is on the Rise’
According to Nielsen’s latest industry report on social networks, time spent on Facebook has grown nearly 700% year-over-year. This growth is nothing short of meteoric. In April 2008, users spent 1.7 billion minutes on Facebook. In April 2009, the monthly time spent had grown to 13.9 billion. These numbers reflect a demographic widening of Facebook’s user base, but also a deepening of engagement that’s never been seen before in the history of either social networks or the internet.
Savvy brands are now setting out to understand how to capture these billions of minutes of rapt attention. This is a nascent field that’s just starting to see real research, testing, and execution — but everyone is paying attention, and brands are beginning to jump into the water feet first. Continue reading ‘Interested in Marketing on Social Networks? Ask Yourselves These Key Questions.’
Great news for Facebook Page owners: if you have more than 1,000 fans (as of May 31, 2009), you’ll very soon be able to claim a personalized vanity URL for your Page. For many of you, this means no more long number strings at the end of your addresses: instead of www.facebook.com/samuelbeckett/74423230889, for example, you might be able to reserve something short (and more marketable) like www.facebook.com/sambeckett. Continue reading ‘The gold rush for Facebook Page vanity URLs is upon us’
Last week saw the official announcement of Facebook’s new self-service ad offering for Facebook Pages. As Mashable, VentureBeat, and others have reported, now you’ll be able to become a fan of a public Facebook Page right from the ad itself: simply click a “Become a Fan” link at the bottom of an ad, and you’re done. No need to visit the actual Page. And what’s more, becoming a fan in this way automatically generates a story on a user’s profile.
This feature has already been available via Facebook’s Engagement Ad unit, but its move into Social Ads is a welcome step. Continue reading ‘Facebook’s New Ad Option for Pages: What This Means for Brands’
Last week Mashable published an insightful article entitled “Is Social Media Making Corporate Websites Irrelevant?” Provocative title aside, the bottom line from Adam Ostrow’s article is this (quoting directly): “Although there are a few risks of building a [marketing] campaign that directs users to a social media site versus your own property, the benefits are likely to far outweigh them if you can successfully get people engaged.” Continue reading ‘Vitamin Water on Facebook: A Slam Dunk for Facebook Marketing’