More Proof That Facebook (Page) Marketing Is on the Rise
| By Nikki Serapio | June 18th, 2009 |
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Two noteworthy items from the world of Facebook and Facebook marketing:
1) From a June 5, 2009 Forbes article: “In the week before the release of the new Palm Pre handset on Saturday, June 6, Palm started generating buzz when it launched its first ad, “Flow,” for the $200 smart phone on Facebook. In just three days the web ad attracted 11,000 [Facebook] “fans” Palm hopes will become customers.”
This is the Palm Pre that we’re talking about — the product that’s supposed to make or break Palm’s drive to revitalize its sales. If Palm is now leaning on Facebook as a key marketing channel for its product launches, then this is arguably proof enough that Facebook’s time has arrived.
2) The second item is another sighting in the advertising wild (first mentioned here). Check out this banner ad for the “Tonight Show with Conan O’Brien”:
Conan’s show represents a big bet on the part of the NBC. It’s not easy to replace a media stalwart like Jay Leno, and we can only imagine the multi-pronged effort that’s underway to promote the new show. It’s just exciting to see that NBC’s marketers are investing heavily in Conan’s Facebook presence.
This and other examples show how brands are responding proactively to their audiences’ evolving preferences on social networks. With more and more case studies coming in, we can already start collecting a definitive record of what works and what doesn’t work in Facebook marketing.
We’ll make sure to continue showcasing some great brand marketing stories here.
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June 18th, 2009 at 7:37 am
I agree, Facebook Page marketing is on the rise. All of the brands that I work with have been focusing on their FB Page development much more in the last three months and they have started to shift marketing dollars behind it a higher rates. The new UI makes it more valuable for these brands to engage with Page development, due to the status stream.
Also, I have seen FB Page marketing offline as well. I was at Whole Foods in Redwood City recently and noticed that there were signs through out the store. It encouraged people to look for the store’s FB Page with the search terms “Whole Foods Redwood City” and let people know that the store would be posting alerts about sales / coupons.
I wonder when brands will start to use physical billboards to promote their FB Pages? The Ashton / CNN twitter race used this method. Interesting times, indeed..
All the best,
-/ Charles
July 16th, 2009 at 5:58 am
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