Every day we’re amazed to find fresh and ingenious examples of brands supercharging their Facebook Pages with Involver’s marketing apps. I wanted to highlight three Pages that really stand out to us. Continue reading ‘Three great examples of our Facebook apps in action’
Monthly Archive for July, 2009
This week brings two big announcements:
1) According to its own tally, Facebook now has over 250 million active users. The number reflects extraordinary growth: just three months ago Facebook pegged its user base at 200 million actives, and in January of this year the number was verified at around 150 million. In other words, in the last six and a half months alone, Facebook’s user base has grown 67 percent. (From April 2008 to April 2009, Facebook grew 700+ percent.)
2) Just as amazing, Facebook is now the stickiest site on the internet for U.S. users. According to a Nielsen Online report released this week, the average American internet user spent 280 minutes on Facebook last month. By this metric, Facebook has topped all of the other web heavyweights in just a few years time: it’s now stickier than Google and Microsoft web assets combined, Yahoo, and AOL.
Forrester Research analyst and all-around social media expert Jeremiah Owyang published a great blog post earlier this month on brands’ increasing “pollination” of the social web. Here, pollination more or less refers to the process by which brands both create and promote conversations about themeselves using Facebook, Twitter, email, and other tools and communities. Continue reading ‘How to Deal with “Pollination” on Social Networks’
As reported by Inside Facebook:
By all accounts, Facebook is continuing to grow at a breakneck pace. This week we can add one more proof point to the mix:
According to Compete.com, in June 2009 Facebook’s unique U.S. audience grew by 10.7% to 91.7 million unique visitors. 10+% growth in 30 days — that’s amazing. Continue reading ‘There’s no stopping Facebook (its user base, that is)’
If you’ve read this blog for a while, you know by now that we like to devote this space to case studies. Among other organizations, last year we highlighted Puma, which used Involver to promote its Summer Olympics campaign for Usain Bolt, the Jamaican sprinter who won three gold mdeals and shattered three world records in Beijing. We also featured Kiva, which used Involver to win a $300,000 grant in an American Express-sponsored contest.
Most recently, we’ve mentioned Us Weekly a few times, which is using our first-of-its-kind Facebook marketing suite in order to generate substantial and sustained engagement on its Facebook Page. Involver’s Fan Page Applications allow Us Weekly to add its best content to its Page, including fun polls and excerpts from top news stories. Continue reading ‘Considering Involver? The Proof Is in the Engagement’