Considering Involver? The Proof Is in the Engagement

If you’ve read this blog for a while, you know by now that we like to devote this space to case studies. Among other organizations, last year we highlighted Puma, which used Involver to promote its Summer Olympics campaign for Usain Bolt, the Jamaican sprinter who won three gold mdeals and shattered three world records in Beijing. We also featured Kiva, which used Involver to win a $300,000 grant in an American Express-sponsored contest.

Most recently, we’ve mentioned Us Weekly a few times, which is using our first-of-its-kind Facebook marketing suite in order to generate substantial and sustained engagement on its Facebook Page. Involver’s Fan Page Applications allow Us Weekly to add its best content to its Page, including fun polls and excerpts from top news stories.

With Involver, Us Weekly is able to take the guesswork out of its own engagement puzzle. Polls, celebrity stories, and other collateral are examples of proven content — i.e., proven in this case since they help generate a considerable amount of clickthroughs and P2P shares on UsMagazine.com. So now, Us Weekly is able to use this same high-performing material on Facebook.

The results have been great. Two months ago, Us Weekly’s Page was hovering around 2,000 fans. Today, the Page now has more than 120,000 fans!

With the release of Involver Pro and Premium late last month, we’ve seen some other great brands sign up to use Involver’s complete marketing suite for Facebook. Leaders like Ford, Time Magazine, Southwest Airlines, and Warner Brothers to name a few. Also, small organizations — we’ve built our platform to be friendly for small businesses and nonprofits also, so we’re glad that these demographics are using Involver as well.

At the end of the day, we’re driven to make our platform accessible to all organizations. That’s why we’ve priced Involver Pro — which comes with a number of advanced features, such as automatic updating of your Pages’ Wall and Status with your latest tweets, video links, polls, and more — at only $49/month.

We hope you’ll consider signing up for Involver Pro today. All subscriptions come with a 30-day free trial, so you have ample time to try us out!

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