Three great examples of our Facebook apps in action

Every day we’re amazed to find fresh and ingenious examples of brands supercharging their Facebook Pages with Involver’s marketing apps. I wanted to highlight three Pages that really stand out to us.

1) Kenneth Cole
Lesson Learned: More often than not, Facebook users will welcome an opportunity to add their voices to your brand conversations — especially if it leads to positive real-world consequences.

Kudos to Kenneth Cole, who will soon be donating a total of $15,000 to two worthy charities as part of its regular giving/community outreach program. How is the company deciding on the recipients? Through a popular vote and Facebook, of course! Right now you can vote for The Foundation for AIDS Research, charity: water, HELP USA, Human Rights Campaign, or the Sundance Institute through Kenneth Cole’s Involver-powered Facebook poll.

The company launched its Poll application just a short time ago, but already it has received more than 7,500 votes.

2) Bumble Bee Foods
Lesson Learned: Free stuff…it’s a powerful thing.

Bumble Bee is using our Coupon application to promote an exclusive Facebook-only offer. What is the specific offer, you might ask? Do folks get a free pack of tuna, a heavy bulk discount, or something else entirely? The answer, naturally, is given to those who choose to engage: visitors can find out all of the coupon details after becoming a Page fan.

This is a great marketing tactic: it’s the right mix of allure and opt-in convenience, and it’s obviously paying dividends for Bumble Bee. Among other things, we’re excited to see this coupon generating a lot of discussion on the company’s Facebook Wall.

3) Live Nation
Lesson Learned: Provide strong incentives via Twitter and Facebook News Feeds.

Live Nation uses Twitter to provide real substance to its music-loving and concert-going audience. Namely, it’s been regularly offering prizes, half-off tickets, and buy-one-get-one deals through new tweets. Now, using Involver, it can push out these tweets to its fans’ individual Facebook homepages. Needless to say, this is a nice instance of a company successfully extending the engagement value of existing content.

We hope that these live examples motivate you to take a second look at your Facebook content, as well as inspire you to give our marketing suite a try (a free try!) if you haven’t already. Also, please stay tuned for more! We’ll be regularly posting new Facebook Page case studies and best practices on this blog.

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