Monthly Archive for July, 2010

Facebook And The Power Of Storytelling

Published on July 21, 2010 in Announcements, Industry News, Involver and Social Networks. 0 Comments Tags: , , , .

There are no shortage of communication platforms in the world today — but many in our industry often forget about what’s truly important about communications. Great storytelling. Some pundits, journalists, and even social sites like to summarize our experiences as a collection of broadcasts tied to the number of network connections we have — we see it differently.  We believe that our experiences, the stories that we create together, define us and our culture.

That’s why we’re so excited that Facebook announced the launch of Facebook Stories today, in celebration of the 500 million people on Facebook.

500 million is a sizable milestone, and to add some context to the size, 500 million people using Facebook makes their population larger than all but two countries in the world (India & China). And the speed of that growth has been impressive: Facebook has added the equivalent of the total US population in less than a year and a half!  As part of a fast growing company, believe me when I say that with all the culture-changing, meteoric growth — it’s impressive that Facebook never has not lost sight of the power of storytelling and the celebration of the experiences they enable their users to share.

We are thrilled for the launch of Facebook Stories because we too believe in the power of storytelling.  And we are thrilled that Facebook chose us to power this project collaborating with JESS3 who developed the beautiful visualization that drives the design of the site.

We fully expect 500 million people and their shared stories to create a lasting and meaningful impact on popular culture and our team will be submitting their stories today — we hope you’ll join us by telling yours.

P.s., if you have any questions about what Involver can do for your company please contact us here!

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As the VP Marketing at Involver Jascha is responsible for marketing strategy and execution including, branding, product marketing, communications, and web site operations. You can find more information about Involver at http://fb.me/involver or @. Jascha also write’s personal and professional updates at @kaykas & Marketing Iteration.

The @earlybird gets the worm

Published on July 15, 2010 in Industry News. 0 Comments

On July 6th, Twitter announced a new twist on an old adage. Their new deal platform, @earlybird, features deals from selected advertising partners. Today’s @earlybird deal was published this morning from Disney Pictures.

This offer was published by the @DisneyPictures account this morning, and then retweeted by @earlybird shortly after — thus letting almost 50,000 twitter users who’ve opted in to receive deals know about this offer, and almost doubling the reach of Disney’s offer (the official Disney account has 54,400 followers as I write this).

Twitter has been quickly releasing new features that may or may not have caught your attention. These features have provided a platform that is ripe with opportunity for brands — @earlybird rounds out the trifecta of 2010 product announcements that savvy brand managers will be paying attention to in the months and years to come (@anywhere and Promoted Tweets being the other members of that group).

Twitter is creating a distribution channel that will help their advertising partners increase their reach and speak to an audience hungry for offers. Following the success of scarcity-based deal channels like Groupon, Twitter is attempting to capture a large majority of the twitter users excited about deals and offer access to that channel to advertisers who will then create scarcity-based offers (limited by time and/or supply). Twitter is currently accepting product/offer submissions sent via @reply to the @earlybird account. If your brand has a relevant offer and is willing to test out this feature, click here to let Twitter know about your deal.

As reported by Leena Rao over at Techcrunch, it does appear that geo-located offers will be something that’s supported in the future — however, initial deals will be focused on national offers in the United States.

Lots of our customers are using the Involver AMP platform to offer innovative deals, contests, or sweepstakes on Facebook and Twitter — if you’d learn more about how to supercharge your brand’s social marketing success, you should get in touch with us, we’d love to help!

-Tyler

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As the Head of Brand Strategy at Involver, I spend a great deal of time thinking about how new technology announcements and capabilities in the social media space affect the marketers that make up our customer base. If you’d like to keep abreast of the tips and tricks our team discovers, please find us at http://fb.me/involver or @involver. I also write personal and professional updates at @tylerwillis and Tyler’s Toolbox.

Our newest product: Involver AMP

Published on July 13, 2010 in Announcements, Involver and New Feature!. 1 Comment

When Involver was founded, our company had a singular focus – build technology that enabled marketers everywhere to create tangible results by responding to the social media revolution.  Over the past three years we’ve built a technology platform that has provided solutions helping over 80,000 agencies and brands develop audiences on social networks of over 200 Million people in aggregate. It’s with that history of innovation in mind, that I’m excited to introduce you to our newest product.

We hear again and again from our customers, that the top issue marketers face today is the ability to quantify the value of dollars spent on brand development. At Involver we have embraced this challenge and developed the solution: The Audience Management Platform (AMP). AMP is a powerful and innovative platform for marketers to monitor their brand’s audience across social channels and then take action with that information – optimizing their social marketing efforts based on real results – at enterprise scale.

You can learn more about AMP by clicking here

AMP is the world’s first integrated social marketing dashboard – allowing agencies and brands for the first time to monitor, respond, and engage — all in one place. Finally, marketers have the ability to understand, manage, and optimize all their marketing efforts across multiple social networks.

Involver AMP

We’ve operate in an agile development model at Involver and always work with our customers in launching new features and products. AMP is no different and we’ve been piloting with real customers for a few months now. It’s always easy for us to tell you how excited are about our products however we can do justice to what our customer’s have to say directly.

Here’s what some customers have been saying:

“We’ve used Involver to engage the audience around many of our accounts, including Skittles and 5 Gum. Involver’s platform has given our agency the tools to both engage and activate the social media fan base of our clients’ brands. Without question, Involver’s platform has helped power some of our more innovative social media ideas.”

-          Daniel Stein, CEO, EVB

“Facebook chose Involver as its partner on our World Cup initiative without hesitation, Involver’s products and talented team of technology experts helped us deliver an amazing experience to millions of users all over the world. We’re definitely fans of Involver and recommend them without reservation.”

-          Jonathan Ehrlich, Director Consumer Marketing, Facebook

“The Involver platform gives us top-notch social tools in which to optimize engagement and discovery. We directly served Alicia’s most highly influential fans by enabling them to share the full body of work while growing her Facebook community exponentially. The results were unbeatable. Bottom line is that we didn’t just serve our core fan base; we doubled it – adding more than a million fans in the months following the launch.”

-          Jennifer Fowler, Vice President Digital Marketing, RCA Music Group

We want you to take advantage of AMP today — please visit the AMP Product Page to get started now!

Jascha