The @earlybird gets the worm
On July 6th, Twitter announced a new twist on an old adage. Their new deal platform, @earlybird, features deals from selected advertising partners. Today’s @earlybird deal was published this morning from Disney Pictures.
This offer was published by the @DisneyPictures account this morning, and then retweeted by @earlybird shortly after — thus letting almost 50,000 twitter users who’ve opted in to receive deals know about this offer, and almost doubling the reach of Disney’s offer (the official Disney account has 54,400 followers as I write this).
Twitter has been quickly releasing new features that may or may not have caught your attention. These features have provided a platform that is ripe with opportunity for brands — @earlybird rounds out the trifecta of 2010 product announcements that savvy brand managers will be paying attention to in the months and years to come (@anywhere and Promoted Tweets being the other members of that group).
Twitter is creating a distribution channel that will help their advertising partners increase their reach and speak to an audience hungry for offers. Following the success of scarcity-based deal channels like Groupon, Twitter is attempting to capture a large majority of the twitter users excited about deals and offer access to that channel to advertisers who will then create scarcity-based offers (limited by time and/or supply). Twitter is currently accepting product/offer submissions sent via @reply to the @earlybird account. If your brand has a relevant offer and is willing to test out this feature, click here to let Twitter know about your deal.
As reported by Leena Rao over at Techcrunch, it does appear that geo-located offers will be something that’s supported in the future — however, initial deals will be focused on national offers in the United States.
Lots of our customers are using the Involver AMP platform to offer innovative deals, contests, or sweepstakes on Facebook and Twitter — if you’d learn more about how to supercharge your brand’s social marketing success, you should get in touch with us, we’d love to help!
As the Head of Brand Strategy at Involver, I spend a great deal of time thinking about how new technology announcements and capabilities in the social media space affect the marketers that make up our customer base. If you’d like to keep abreast of the tips and tricks our team discovers, please find us at http://fb.me/involver or @involver. I also write personal and professional updates at @tylerwillis and Tyler’s Toolbox.