Facebook And The Power Of Storytelling

There are no shortage of communication platforms in the world today — but many in our industry often forget about what’s truly important about communications. Great storytelling. Some pundits, journalists, and even social sites like to summarize our experiences as a collection of broadcasts tied to the number of network connections we have — we see it differently.  We believe that our experiences, the stories that we create together, define us and our culture.

That’s why we’re so excited that Facebook announced the launch of Facebook Stories today, in celebration of the 500 million people on Facebook.

500 million is a sizable milestone, and to add some context to the size, 500 million people using Facebook makes their population larger than all but two countries in the world (India & China). And the speed of that growth has been impressive: Facebook has added the equivalent of the total US population in less than a year and a half!  As part of a fast growing company, believe me when I say that with all the culture-changing, meteoric growth — it’s impressive that Facebook never has not lost sight of the power of storytelling and the celebration of the experiences they enable their users to share.

We are thrilled for the launch of Facebook Stories because we too believe in the power of storytelling.  And we are thrilled that Facebook chose us to power this project collaborating with JESS3 who developed the beautiful visualization that drives the design of the site.

We fully expect 500 million people and their shared stories to create a lasting and meaningful impact on popular culture and our team will be submitting their stories today — we hope you’ll join us by telling yours.