Involver & Klout Team Up On The First-Ever Klout App For Facebook

Klout is the standard by which influence is measured across the social web, a way for individuals to determine the relative impact of their online social engagement. Klout calculates a score for users based on the extent of their activity and following on Twitter, Facebook, and LinkedIn.

Today, Involver is pleased to announce a partnership with Klout that has produced a number of new additions to the Involver application suite. These new Klout applications, built in our Social Markup Language (SML), give brands a new way to engage their fans, present them with unique and customized content, and reward them based on their Klout score.

A Sophisticated Tool For Engagement
The Klout application represents a more sophisticated way for brands to engage with users, combining the best of targeted customization, rewards and loyalty programs. By offering different content to fans, depending on their Klout score, the application encourages both short and long term participation, as fans strive to increase their score in order to earn different types of content.

Brands facilitate this engagement by setting an appropriate threshold for how influential a user needs to be in order to receive their most valuable content. Users are rewarded for getting their Klout score but given an even greater reward if their score is high. Brands can also use SML to customize Klout into a Facebook mashup tab. The goal in all these integrations is to encourage ongoing participation and sharing.

Tomorrow’s post will offer some best practices and how to gain even more value from this groundbreaking new application.

Watch this video for a better idea how it works:

How to get started as a brand using the Klout app:

Get up and running in minutes with our free turnkey Klout app. Click here to get further information on Klout Coupons for Pages and other Involver applications.

Upgrade to the professional level to get unique coupon code tracking. Or use the Klout tag as part of our Social Markup Language. SML is the best way to create fully branded mashup apps for Facebook pages. Specifically designed for front end developers, it’s the fastest and most affordable way to deliver truly custom social experiences on Facebook.