New Facebook Feature: Verbs!

Facebook is holding their annual f8 Developers Conference today, and we are excited! After weeks of speculation, Facebook has finally confirmed which new features they will roll out.

Most of all, we are thrilled to learn that the rumors of new verbs inside Facebook are true! “Like,” “Attending,” “Friend,” and “Unfriend,” make room for more.

 

More Action

The introduction of new verbs on Facebook means more connections between nouns and more meaningful interactions, because the interactions can be much more specific. Instead of “liking” that video, you can say you “watched” it (because you didn’t necessarily like it, right?).

In short, actions taken inside Facebook will become much more aligned with the range of actions users take in the real world.

More To Offer

For the marketer, these new verbs enable brands to provide users with richer interactions and much more structured stream stories.

For example:

• Entertainment brands can post videos that create a stream story based on what a specific user just “watched”
• Retailers can display items corresponding to what users “want”
• Politicians can allow fans to declare their loyalty with “recommend” or “voted for” verbs

We look forward to seeing all the creative ways in which brands will use these new verbs and how we can apply them to actions within Involver’s own products.

What do you think is most exciting about this feature?

What verb is the most valuable?
Most powerful?
Least?
Tell.