Twitter Rolls Out Activity Stream ~ Hopes to Bolster Time-On-Site
Earlier this week Twitter began rolling out a new activity stream, turning the Twitter homepage into a comprehensive dashboard and minimizing those annoying email notifications that constantly crowd our inboxs. An additional retooling the now defunct @Mentions and Retweets streams completes a significant expansion of Twitter’s platform. Twitter hopes that this roll out will lead to a substantial expansion of their social graph (you can now see the followers of people you follow). But it also has several benefits that the average user should know about.
Twitter’s new activity stream shows activity related to your follows, favorites, retweets of people you are following and more. In addition, a new @Username stream displays stories about people favoriting your content among other types of content. What all this amounts to is that you’ll likely be spending more time on Twitter in the future. These two streams promote new interconnections between yourself and the now larger social graph that you’ll be regularly engaging with. It effectively accelerates the expansion of the number of Twitter users you interact with compared to the “who to follow” recommendations currently found on the sidebar. Soon you’ll be finding new and interesting people to share your content with, which is appealing not just to inclined individuals but brands as well.
This future increase in activity among Twitter users may serve as an opportunity for different types of advertisements. Twitter’s ongoing difficulties monetizing its ludicrous user base may be solved if users are spending more time on site per visit.
One potential impediment to the long-term success of this initiative is the ongoing proliferation of smart phones (iPhone, Android). With an increasing percentage of Twitter traffic coming from mobile devices (especially in Asia), its problematic that Twitter is much farther away from the creation of mobile apps that achieve the same user experience of using Twitter on a conventional web browser. However, the advent of tablets will certainly be receptive to Twitter’s bolstered interface. We will be monitoring the success of this roll out and any significant results will be the subject of future blog posts!