6 Ways to Market Your Brand on Pinterest
So you finally got your brand on Facebook and Twitter! Ahhh. You can take a breath, right? Nope! (Please actually keep breathing.) Twitter and Facebook are two great tools for getting your message out there through social, but you shouldn’t stop there!
Pinterest is the new place to be. The site is built for free brand advertising. Users love the image-oriented layout and are constantly repinning and liking images, pushing your content into their friends’ newsfeeds on Facebook.
If you’re not sure how to get started, or maybe you’re just not sure what you would even “pin”, then keep reading for six tips and tricks for Pinterest beginners.
1. Create a “Behind the Scenes” Pinboard.
Perhaps your brand is already on Pinterest, but you’re looking for a way to reach out to your customers on a more personal level; think about creating a pin board revealing activities that take place behind the scenes at your company.
Employees tend to have a similar sense of flair as the companies they work for, so their personalities can be shared via your company’s Pinterest account.
This board could also contain staff bios and images of those people who are routine contributors. By creating a “behind the scenes” board, customers get the chance to see the personality behind your brand, leading to stronger brand loyalty.
2. Share Information through “Events” Pin Boards
If your business runs or participates in events monthly or even bi-monthly, you could create an Events board. This is a fantastic way to consolidate a lot of user-generated content into one location for even further distribution.
Attendees of your event will re-pin and share your photos, their photos, even random photos! In turn, this sharing promotes your event, your content, and creates a strong user base.
Red Frog Events does a great job with its Pinboards highlighting the different events throughout the year including the Warrior Dash and Great Urban Race featured below.
3. Combine Facebook and Pinterest using the Visual SML™ Pinterest Widget.
One of the best new widgets for Involver’s visual authoring solution, Visual SML™, is the Pinterest Widget. Using this tool, you can display your Pinterest feed right on your Facebook Fan Page. The integration of the two social networks will greatly increase your Pinterest following as Pins flow directly into the newsfeed. The Pinterest widget is extremely simple to configure with your pin boards, as the entire Visual SML™ platform requires no coding knowledge.
4. Take Advantage of Visually Stimulating Infographics
People do not have time during the day to read long blog articles full of facts and figures, regardless of how interesting and important we believe they are. But if you can share those numbers with some vibrantly colored pictures and bold headers, customers will be drawn in like flies to honey.
When sharing images that are relevant to your consumer base, you drive significant traffic to the source of those images. Humans are visual beings. Give it to them, their way.
Jeff Bullas does a great job integrating his social networks, including Blogging and Infographics Pinboards.
If your brand has a live blog, consider sharing the images from the latest post, which can serve multiple purposes. For one thing, you create a two-way bridge to introduce Pinterest customers to your blog and vice-versa. Compelling and catchy photos will drive customers to the blog from your pin boards because of Pinterest’s easy click through format. Then those customers will repin and/or like the pin, displaying the activity in their newsfeeds, linking friends back to your pin board as well as your blog. Voila!
6. Integrating Social Networks
Finally, as a last piece of advice, your brand MUST integrate each of the social networks with each other. Every time that you post a blog, Pin your featured pictures, Tweet a blurb, and post appropriate URLs on Facebook and LinkedIn. If your brand can make a habit out of sharing content onto all of the social networks, your consumer base will grow. Period. You just need to increase the chance of being discovered, and Pinterest is a great new place to catch attention.