Webinar – Facebook’s Open Graph & The Future of Social Marketing

Facebook is betting their future on the Open Graph (OG) which captures the relationships between people, the content they share, and the applications they engage with. Brands can leverage the open graph to create the most innovative experiences on the platform while gaining insight into user’s behaviors and interests.

To show how to gain the most from this resource we’re offering a webinar with social strategy to help you leverage Facebook’s Open Graph technology. Join us Thursday, August 9th at 10:00am PST to learn how you can take your social marketing strategy to the next level with Open Graph.

In this webinar you’ll learn:

Why leveraging the Open Graph is the biggest opportunity in social
Why custom actions are the new “like”
How to get started building an OG application for your brand

Roland Smart, VP of Marketing at Involver, and Rehan Iftikhar, Product Manager for Involver’s Social Markup Language, will share a framework for developing OG applications, and will get you inspired with sample campaigns.

Registration is limited – so hurry and reserve your spot here.

Posted on July 30th, 2012 by Adrienne Olds, Marketing Manager in Events, Facebook, Featured, Involver, Marketing, Social Media, Social Networks

Adrienne Olds, Marketing Manager

Adrienne Olds works at Involver's Headquarters in San Francisco as our Marketing Manager, collaborating in Involver’s marketing strategy, lead nurturing, email marketing and other programs. She oversees the Involver Blog and coordinates promotional and other industry-related events throughout the year for the Involver team. Prior to her work at Involver, Adrienne managed marketing efforts at several software companies in the Bay Area; and is the current Vice President of the NAPW San Francisco Chapter. Her background includes: Fashion PR in London, Marketing and Project Management in Chicago, and Publishing, Event Planning, and Nightlife Management in Las Vegas. Having worked with several marketing start-ups in the Las Vegas area, she is relishing her position at Involver. Born and raised in the heart of the midwest, Adrienne loves the outdoors during the Fall, is an extreme Green Bay Packers fan, and enjoys her Wisconsin port-wine cheese!

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About Involver

Involver is the solution of choice for the world’s biggest brands trying to connect with customers across the social web. Over 1 million brands and agencies use Involver to power their marketing efforts to a combined audience of over 1 billion relationships.