Adrienne Olds, Marketing Manager

Facebook is betting their future on the Open Graph (OG) which captures the relationships between people, the content they share, and the applications they engage with. Brands can leverage the open graph to create the most innovative experiences on the platform while gaining insight into user’s behaviors and interests. To show how to gain the [...]

Valued at $104 billion, Facebook broke all records with its recent debut on the stock market. With such phenomenal success, other social networks are even more determined to carve out a niche in the market place. With fierce competition for your profile page, viral and covert marketing methods may no longer be enough. These companies, unlike Facebook, [...]

I have to confess I have fallen in love. She is beautiful, has curves in all the right places and we do almost everything together. We hang out at coffee shops, travel to mystical foreign lands, watch movies together, laugh over funny photos and share  ideas about a whole range of topics. She is happy [...]

Saatchi & Saatchi Worldwide CEO Kevin Roberts recently declared marketing dead, stating that “the further up in a company you go the stupider you become. And the further away from new things.” While Roberts’ admission sounds a little dire, this is actually good news for freshman marketers looking to break into the business. Marketing in [...]

Resistance is futile. As the debates continue on the control of social media within organizations, as well as the ongoing legal issues regarding ownership of social profiles, networks and passwords, only one thing is certain: Moms are the New Community Managers They’re asking all of your departments to climb on board to own the experience [...]

Yesterday’s webinar audience was highly engaged and asked many insightful visual authoring questions.  We were excited about how many other technology geeks there are out there.  With over 1,000 registrants we had quite the diverse crowd, from marketers to engineers to executivecfgfs. Thank you to all who submitted questions during our Q&A session.  For those [...]

For a 5 billion dollar industry, there are very few resources out there to help marketers understand the true potential of Facebook ads. Involver is joining Social Fresh as a media partner to help produce just one of over 30 highly recommended presentations for this conference.  And the best part? It is ALL online starting [...]

  The iMedia Summit last week was packed full of marketers and thought leaders.  With a huge focus on Social, Local, and Mobile (SoLoMo) this year, many left the event excited to use the latest advancements in technology in these areas. The idea of utilizing the technologies available with SoLoMo is still a very new [...]