Involver

Adrienne Olds, Marketing Manager

Adrienne Olds works at Involver's Headquarters in San Francisco as our Marketing Manager, collaborating in Involver’s marketing strategy, lead nurturing, email marketing and other programs. She oversees the Involver Blog and coordinates promotional and other industry-related events throughout the year for the Involver team. Prior to her work at Involver, Adrienne managed marketing efforts at several software companies in the Bay Area; and is the current Vice President of the NAPW San Francisco Chapter. Her background includes: Fashion PR in London, Marketing and Project Management in Chicago, and Publishing, Event Planning, and Nightlife Management in Las Vegas. Having worked with several marketing start-ups in the Las Vegas area, she is relishing her position at Involver. Born and raised in the heart of the midwest, Adrienne loves the outdoors during the Fall, is an extreme Green Bay Packers fan, and enjoys her Wisconsin port-wine cheese!

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Webinar – Facebook’s Open Graph & The Future of Social Marketing

Facebook is betting their future on the Open Graph (OG) which captures the relationships between people, the content they share, and the applications they engage with. Brands can leverage the open graph to create the most innovative experiences on the platform while gaining insight into user’s behaviors and interests. To show how to gain the [...]

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rockman

The Ultimate Social Media Profile

Valued at $104 billion, Facebook broke all records with its recent debut on the stock market. With such phenomenal success, other social networks are even more determined to carve out a niche in the market place. With fierce competition for your profile page, viral and covert marketing methods may no longer be enough. These companies, unlike Facebook, [...]

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What Is Social Reading?

I have to confess I have fallen in love. She is beautiful, has curves in all the right places and we do almost everything together. We hang out at coffee shops, travel to mystical foreign lands, watch movies together, laugh over funny photos and share  ideas about a whole range of topics. She is happy [...]

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insane

Skills to Prepare for the Marketing Jobs of Tomorrow

Saatchi & Saatchi Worldwide CEO Kevin Roberts recently declared marketing dead, stating that “the further up in a company you go the stupider you become. And the further away from new things.” While Roberts’ admission sounds a little dire, this is actually good news for freshman marketers looking to break into the business. Marketing in [...]

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Who Owns Social Media?

Resistance is futile. As the debates continue on the control of social media within organizations, as well as the ongoing legal issues regarding ownership of social profiles, networks and passwords, only one thing is certain: Moms are the New Community Managers They’re asking all of your departments to climb on board to own the experience [...]

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Webinar Recording – Visual Authoring & The New Marketing Team

Yesterday’s webinar audience was highly engaged and asked many insightful visual authoring questions.  We were excited about how many other technology geeks there are out there.  With over 1,000 registrants we had quite the diverse crowd, from marketers to engineers to executivecfgfs. Thank you to all who submitted questions during our Q&A session.  For those [...]

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Webinar – Visual Authoring and The New Marketing Team

  As the Facebook platform continues to evolve, so too must your marketing team and the tools that you use to drive traffic and engagement. Getting the most value from your page management solutions has never been more possible than with visual authoring. Rockstar Fan Page Built with Visual SML – live on a microsite [...]

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Involver to Speak on Visual Authoring at Social Fresh Facebook Conference

For a 5 billion dollar industry, there are very few resources out there to help marketers understand the true potential of Facebook ads. Involver is joining Social Fresh as a media partner to help produce just one of over 30 highly recommended presentations for this conference.  And the best part? It is ALL online starting [...]

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Roland Smart Speaking iMedia Summit May 2012

iMedia Summit Focuses on SoLoMo

  The iMedia Summit last week was packed full of marketers and thought leaders.  With a huge focus on Social, Local, and Mobile (SoLoMo) this year, many left the event excited to use the latest advancements in technology in these areas. The idea of utilizing the technologies available with SoLoMo is still a very new [...]

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