Jamie Lipson

  For those of you who regularly follow the developments in the social media space, mobile (even simply as a buzzword) is starting to dominate headlines as brands begin to realize that engaging on mobile will soon be as important as engaging with social networks like Facebook or Twitter. This article will look at the industry [...]

  When Google launched Google+ Pages late last year, the message from the search giant was clear. Google felt that the business potential to leverage social media to help facilitate all types of brand engagement had remained untapped for far too long, and to push this frontier they intended match Facebook’s own “Pages” offering (meant for use [...]

Last Wednesday President Obama delivered his annual State of the Union (SOTU) address to the United States Congress. In 70+ minutes of familiar but comfortable rhetoric, Obama laid out a renewed vision for the country. While Obama painted a pragmatic vision of the future, this years SOTU has sparked much debate among many factions of the American public. [...]

Since its launch, Google+’s search functionality has been dubiously irrelevant. Many have wondered why Google has made such laggard attempts at leveraging its core competencies in search. However, with last weeks announcement of Google’s “Search, plus Your World” initiative, these criticisms may be coming to and end. With this latest search update, Google+ takes a [...]

This week Facebook began revamping its ability to promote and nurture engagement between brand pages and their fans. Fans can now interact directly with brands via private message, bringing Facebook to a point of parity with the recent developments of other social networks like Google+. In addition to increasing the effectiveness of engagement on an individual level, direct messaging [...]

You’ve no doubt heard that Facebook will file to become a public company next year. While some of the reasons underlying Facebook’s decision to have an IPO are self-evident, the timing and consequences of having Facebook listed on the NYSE raises some interesting questions about the trajectory of financing in the tech sector and the general [...]

  This week news broke that Google would be shutting down a relatively large segment of its product portfolio. Some of these products include Google’s failed social experiment Google Wave and their Wikipedia competitor Knol. For a full list of products set to be shuttered, please read more at Google’s official blog. The shutting down [...]

  Several days ago Involver announced its partnership with Google, helping roll out their recent launch of Google+ Pages, including a full integration of the newest social network with its Audience Management Platform (AMP). This is another product in a string of highly successful internal developments and external integrations, further solidifying Involver’s position as one of social [...]

Earlier this week Twitter began rolling out a new activity stream, turning the Twitter homepage into a comprehensive dashboard and minimizing those annoying email notifications that constantly crowd our inboxs. An additional retooling the now defunct @Mentions and Retweets streams completes a significant expansion of Twitter’s platform. Twitter hopes that this roll out will lead [...]

When Google+ first started to gain serious critical mass this past summer, it hit a major setback with its then mismanagement of brand pages (analogous to Facebook Fan Pages).  For those of you that don’t remember the mini scandal, when Google+ first launched, it allowed brands to set up pages to take advantage of valuable [...]