Involver

Jascha Kaykas-Wolff

Jascha Kaykas-Wolff is the CMO at Mindjet, where he oversees all marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations. Prior to joining Mindjet, Kaykas-Wolff served as senior vice president of marketing and customer success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry. Kaykas-Wolff served as a strategic consultant for Alvarez & Marsal, a global business advisory services company, and has held senior management positions at Microsoft's MSN and Windows divisions & Yahoo! Inc's commerce business unit. Kaykas-Wolff holds a bachelor of arts degree in psychology from Whittier College in Whittier, California.

f8 - Facebook's Developer Conference

Facebook To Change App Permissions

Beginning in October, Facebook will change its permission policy, making manage_pages permission required for apps to access user accounts. According to Facebook’s Developer Roadmap, “We are modifying access to the FQL page_admin table and the graph.facebook.com/me/accounts endpoint. Previously, with basic permissions granted, an app could go to this endpoint or the FQL table to access [...]

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Involver to Exclusively Support New mixi Social Pages for Japanese Firm, Torchlight, Inc.

  Today, we are pleased to announce that Involver has been chosen by Torchlight to exclusively provide the application infrastructure to power the newly-launched Social Pages for Japan’s leading social network, mixi.  mixi, one of the largest social networks in the world, and the largest in Japan, introduced the Social Pages feature today. The new [...]

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Sales & Marketing Alignment in a Social World #df11

Salesforce.com held their annual customer conference, Dreamforce, this week and I was fortunate enough to be invited to speak at Eloqua’s Super Session along side Joe Payne, CEO of Eloqua and Christine Heckart, CMO of NetApp. Our session focused on driving revenue growth with sales and marketing; my focus was specifically on how Involver has [...]

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Involver & Klout Team Up On The First-Ever Klout App For Facebook

Klout is the standard by which influence is measured across the social web, a way for individuals to determine the relative impact of their online social engagement. Klout calculates a score for users based on the extent of their activity and following on Twitter, Facebook, and LinkedIn. Today, Involver is pleased to announce a partnership with [...]

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Welcome To Involver’s New Blog: Contributed Authors, Developer Forum, Best Practices & More

We’re very pleased to unveil our new blog format, which is intended to make it easier to view posts by category and author. Over the past few months, we’ve written about how to make sense of the many changes to Facebook, from the addition of iFrames to how to best use the Like, Share and [...]

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Involver & Agile Marketing – Video Blog from VP of Marketing Jascha Kaykas-Wolff

Agile is about understanding all the work that you’re doing, having it defined to a very specific time frame and making sure that all the people that are on your team understand their roles and are executing against the things you’re trying to execute against. What’s really exciting about Involver is we sit in an [...]

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Facebook Changes Its Promotions Policy: Payment and Approvals No Longer Needed on Promotions – But Guidelines Still Apply

Earlier today, All Facebook shared an email from a Facebook sales representative with information that Facebook would soon be dropping its requirement that for explicit approval and a media spend by parties seeking to run a promotion on Facebook. Facebook confirmed the change as effective immediately. This is big news and means that our customers: [...]

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Involver, Facebook & The Voting Information Project Help You Find Your Polling Place For The November 2nd Elections

The U.S. Politics on Facebook page highlights the use of Facebook by politicians, elected officials, and political campaigns. The Page also shares tips and best practices as well as news from Facebook. Involver, Facebook & The Voting Information Project Help You Find Your Polling Place For The November 2nd Elections

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The Colbert Report & The Daily Show Take Social Media Seriously (Both are Involver Customers)

The Colbert Report & The Daily Show Take Social Media Seriously (Both are Involver Customers)

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Facebook Simplifies Page Management

Facebook has been steadily releasing new features, and this week the team announced an updated interface for managing Facebook Pages. Here’s a quick spin around the new layout. Left Nav Sidebar The new management interface adopts a left-navigation sidebar. Facebook has been standardizing this design change across all user experiences. Groups, Places, Pages and the [...]

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Involver is the solution of choice for the world's biggest brands trying to connect with customers on social networks. Over 500,000 brands and agencies use Involver to power their marketing efforts.

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Top Authors

  • Tyler Willis

  • Mike Axinn

  • Jamie Lipson

  • Adrienne Olds, Marketing Manager

  • Roland Smart, Vice President, Marketing

  • Stephen Paul

  • Jascha Kaykas-Wolff

  • Kat von Einsiedel

  • Jed Wheeler, Training & Developer Relations Manager

  • Rahim Fazal, Chairman and Co-Founder

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