Mike Axinn

Brand recognition was once a simple matter of great ad campaigns – broadcast, billboards, print. Yet as traditional formats for content delivery have evolved across a multitude of devices, the paradigms for advertising are changing. As online advertisements are moving toward more interactive formats, companies working in social media are pioneering new ways to achieve [...]

The Involver sales team is not a complacent group. Like our industry, they are constantly searching for new and more effective ways to communicate with customers and facilitate that process for others. They operate on the front lines, and are in constant communication with the people who use our products, are thinking about using them, [...]

Facebook has long been a crucial channel for customer engagement, one that in the last year has become an important destination for customer support. This has presented a challenge for brands that rely on stand alone platforms for customer support. With this week’s launch of the Involver Get Satisfaction app, brands can now give their [...]

The news yesterday from the D conference that Sequoia Capital had staked $10 million on an idea involving a grilled cheese sandwich was not as outlandish as it sounds. From coffee to cupcakes, fast food to haute cuisine, consumable items and food in particular are among the most talked about subjects in social media. So when [...]

Yesterday Twitter unveiled the Follow button, yet another way for brands to integrate social media with their existing content, and one that mirrors the kind of functionality we see in the now-ubiquitous Like, Share and Send buttons from Facebook. Follow is of course one of the critical actions underlying Twitter and a basis upon which we [...]

A reveal tab or fan gate can be a highly effective way to ask people to like your Facebook page before showing them further content. It’s also a way to welcome potential fans with information about your brand and incentives to encourage further interaction on your page. Involver customers at all levels can easily create [...]

Report from Didi Bethurum, Involver’s Director of Customer Success It’s Day One of the three-day RailsConf 2011 in Baltimore and we’re off to a great start. With over 1,500 attendees this year, the Ruby on Rails community is definitely flourishing. This year, Involver has an exhibitor booth and we’re enjoying the opportunity to meet many of the [...]

As we discussed in Part 1 of our series, YouTube & the Power of Online Video, YouTube has made it possible for large and small brands to have a tremendous impact on their audiences. And while there is no “right way” to make a successful online video, there are a few things you can do [...]

YouTube is truly a juggernaut, one that is mentioned in the same breath as Facebook and Twitter as a platform that has defined and transformed our online experience. With 500 million unique monthly users and enough content uploaded every two months to cover the combined programming needs of the three major U.S. television networks over [...]

Targeting customers by region and language is a particular challenge for brands with national and global reach. Do you create a new Facebook page for each target group? In addition to being labor-intensive, this can also undermine brand unity. And how does one determine whether a language or region merits its own unique Facebook page, especially [...]