Author Profile: Nikki Serapio

Great news for Facebook Page owners: Facebook has just pushed out a substantial and thoughtful redesign of its News Feed. On the bare surface, the changes might not look that exciting. But make no mistake. With this redesign, Facebook Pages have gained a lot more communicative power.

The big news from this week: Facebook is now the stickiest site on the internet for U.S. users. According to a Nielsen Online report released recently, the average American internet user spent 280 minutes on Facebook last month.

By all accounts, Facebook is continuing to grow at a breakneck pace. This week we can add one more proof point to the mix: According to Compete.com, in June 2009 Facebook’s unique U.S. audience grew by 10.7% to 91.7 million unique visitors.

A quick heads-up — if your Facebook Page has more than 100 fans, you can register a custom username/URL for your Page right now. If you’re a Page administrator, you can set your custom username at facebook.com/username.

More than 6 million users become fans of Pages every day. Assuming even a zero percent growth rate, this means that over the next year alone organizations with Facebook Pages will attract about 2.2 billion fan joins.

Today, we’re launching Involver Pro. This represents the next big evolution for Involver Fan Page Applications, the first complete brand marketing suite for Facebook. For customers who upgrade to Involver Pro in the next several days, we’re offering a special introductory rate: $29/month until the end of the year.

We’re excited to announce that Involver’s CEO and Co-Founder, Rahim Fazal, was named today as one of iMedia Connection’s iMedia 25. Involver is honored to be named alongside Deep Focus, Fox Interactive, PepsiCo, Crispin Porter + Bogusky, and other visionary organizations.

It’s official. According to the most recent comScore data, Facebook is now the most popular social network in the United States. In May 2009, Facebook attracted over 70 million unique visitors — 2.8 million more than the month before.

Sprint and NBC’s marketing stories show how brands are responding proactively to their audiences’ evolving preferences on social networks. With more and more case studies coming in, we can already start collecting a definitive record of what works and what doesn’t work in Facebook marketing.

Great news for Facebook Page owners: if you have more than 1,000 fans (as of May 31, 2009), you’ll very soon be able to claim a personalized vanity URL for your Page. Facebook is running this program on a first-come, first-serve basis, so if you’re reading this we recommend that you act quickly when the sign-up period starts.