We’re happy to report that our Facebook marketing platform is growing tremendously. Over the past few months, thousands of companies have used Involver applications to do a whole lot: they’re syndicating blog posts and tweets on Facebook, disseminating exclusive coupons on their Pages, and (on a higher level) creating unique social experiences that generate unprecedented fan page growth and engagement. Continue reading ‘New apps released: Flickr for Facebook Pages, custom landing tabs, and more’
Author Archive for Rahim Fazal
Recently Inside Facebook published some great commentary on the curiously titled “Gesundheit! Modeling Contagion through Facebook News Feed,” an April 2009 research article co-written by Facebook’s in-house sociologist Cameron A. Marlow.
The article explores some fascinating data on the patterns that drive Facebook Page growth. Working from a huge dataset of 262,985 Pages, Marlow and his team were able to uncover the following:
1) Facebook Pages grow significantly (in terms of new fans) because of the actions of a few identifiable Facebook networks (e.g., San Francisco residents or students at a small set of universities). Within these networks, 14% to 18% are “chain initiators” — i.e., those who, right from the get-go, share a given Page with their friends.
Continue reading ‘What can we learn from 262,985 Facebook Pages?’
Every day we’re amazed to find fresh and ingenious examples of brands supercharging their Facebook Pages with Involver’s marketing apps. I wanted to highlight three Pages that really stand out to us. Continue reading ‘Three great examples of our Facebook apps in action’
Forrester Research analyst and all-around social media expert Jeremiah Owyang published a great blog post earlier this month on brands’ increasing “pollination” of the social web. Here, pollination more or less refers to the process by which brands both create and promote conversations about themeselves using Facebook, Twitter, email, and other tools and communities. Continue reading ‘How to Deal with “Pollination” on Social Networks’
If you’ve read this blog for a while, you know by now that we like to devote this space to case studies. Among other organizations, last year we highlighted Puma, which used Involver to promote its Summer Olympics campaign for Usain Bolt, the Jamaican sprinter who won three gold mdeals and shattered three world records in Beijing. We also featured Kiva, which used Involver to win a $300,000 grant in an American Express-sponsored contest.
Most recently, we’ve mentioned Us Weekly a few times, which is using our first-of-its-kind Facebook marketing suite in order to generate substantial and sustained engagement on its Facebook Page. Involver’s Fan Page Applications allow Us Weekly to add its best content to its Page, including fun polls and excerpts from top news stories. Continue reading ‘Considering Involver? The Proof Is in the Engagement’
According to Nielsen’s latest industry report on social networks, time spent on Facebook has grown nearly 700% year-over-year. This growth is nothing short of meteoric. In April 2008, users spent 1.7 billion minutes on Facebook. In April 2009, the monthly time spent had grown to 13.9 billion. These numbers reflect a demographic widening of Facebook’s user base, but also a deepening of engagement that’s never been seen before in the history of either social networks or the internet.
Savvy brands are now setting out to understand how to capture these billions of minutes of rapt attention. This is a nascent field that’s just starting to see real research, testing, and execution — but everyone is paying attention, and brands are beginning to jump into the water feet first. Continue reading ‘Interested in Marketing on Social Networks? Ask Yourselves These Key Questions.’
Last week saw the official announcement of Facebook’s new self-service ad offering for Facebook Pages. As Mashable, VentureBeat, and others have reported, now you’ll be able to become a fan of a public Facebook Page right from the ad itself: simply click a “Become a Fan” link at the bottom of an ad, and you’re done. No need to visit the actual Page. And what’s more, becoming a fan in this way automatically generates a story on a user’s profile.
This feature has already been available via Facebook’s Engagement Ad unit, but its move into Social Ads is a welcome step. Continue reading ‘Facebook’s New Ad Option for Pages: What This Means for Brands’
Last week Mashable published an insightful article entitled “Is Social Media Making Corporate Websites Irrelevant?” Provocative title aside, the bottom line from Adam Ostrow’s article is this (quoting directly): “Although there are a few risks of building a [marketing] campaign that directs users to a social media site versus your own property, the benefits are likely to far outweigh them if you can successfully get people engaged.” Continue reading ‘Vitamin Water on Facebook: A Slam Dunk for Facebook Marketing’
Today we’re excited to launch a brand-new product: Involver Fan Page Applications.
Involver is rolling out a suite of plug-and-play applications for Facebook Fan Pages that promotes more engagement and more (viral) sharing. As part of this launch, we invite you to set up your first application right now at http://www.involver.com/pages. We’re offering free access to the first 200 organizations that sign up. Continue reading ‘Announcing Involver Fan Page Applications: The First Complete Marketing Suite for Facebook’