Author Profile: Rahim Fazal

We’re happy to report that our Facebook marketing platform is growing tremendously. Over the past few months, thousands of companies have used Involver applications to do a whole lot…

Recently Inside Facebook published some great commentary on the curiously titled “Gesundheit! Modeling Contagion through Facebook News Feed,” an April 2009 research article co-written by Facebook’s in-house sociologist Cameron A. Marlow.

Every day we’re amazed to find fresh and ingenious examples of brands supercharging their Facebook Pages with Involver’s marketing apps. I wanted to highlight three Pages that really stand out to us.

“Pollination” can’t be avoided in most cases anyway. Chances are your brand is already being talked about on Facebook, Twitter, and other places, so you might as well try to track and benefit from these conversations as much as possible.

With the release of Involver Pro and Premium late last month, we’ve seen some other great brands sign up to use Involver’s complete marketing suite for Facebook. Leaders like Ford, Time Magazine, Southwest Airlines, and Warner Brothers to name a few.

The growth is nothing short of meteoric. In April 2008, users spent 1.7 billion minutes on Facebook. In April 2009, the monthly time spent had grown to 13.9 billion…

We’ve talked to a ton of brand managers and agencies over the last few months, and the vast majority of our conversations have reminded us that we must never forget the importance of one goal above all: engagement, engagement, engagement.

For Vitamin Water, the decision to do marketing on Facebook was at once visionary and straightforward. Its marketing team had the vision and the execution mindset to realize: Fish where the fish are.

Involver is rolling out a suite of plug-and-play applications for Facebook Fan Pages that promotes more engagement and more (viral) sharing.