Roland Smart, Vice President, Marketing

At Involver we’re excited to see more and more of our customers leveraging Facebook’s Open Graph and we’re writing to share some of the best practices we’ve developed along the way. In this post, we’ll present some guidelines to consider as you engage your community with Open Graph applications that require user authorization in exchange [...]

  We’ve had our share of firsts at Involver, but this one is unique because we’re launching our Engagement Optimization API with a group of industry leading partners.  We are excited to be partnering with Marin Software, Unified, and SocialCode for this launch. Why are so many partners coming together to leverage this API? In [...]

Creatives Talk is the brainchild of Facebook Studio, a Facebook-employee created space that celebrates agencies and marketers that drive business growth through connections and conversations on the social platform. It’s a series of talks and discussions designed to inspire creativity on Facebook, enabling the sharing of stories of how the social network has influenced creative [...]

  After a week’s worth of reflection on ad:tech, I’m still surprised by how little the presenters and audience knew about Facebook’s Open Graph. Granted, we live in the social media bubble, but I find it hard to imagine that the biggest technology advertisers have missed the consistent refrain that Facebook has been broadcasting for [...]

It’s ironic how we marketers have a tendency to behave in the least social way when it comes to working on projects in social. How many times have you witnessed, or even been a part of, a team that worked individually on what was meant to be a joint project, only to come together sporadically [...]

  If you’ve been on Facebook for a while, you’re already familiar with how quickly they’re evolving the platform. They’ve got an ambitious vision and are constantly nudging their user base to adopt new features and functionality. They’ve established a pattern that’s worth calling out which involves ambitious releases followed by small steps backwards. They [...]

With the success of Facebook’s first Marketing Conference (FMC) this week and the concurrent release of Timeline for brands, many marketers are wondering how to incorporate all the new features and functionality into their campaigns. We’ve pulled together the most important information that you’ll need to manage a smooth transition to the new Facebook layout. [...]

This week, the Facebook Marketing Conference (fMC) is coming to New York and it’s going to bring lots of new opportunities for marketers. Our New York team, and some of our West Coast team, will be on hand to participate in the event and translate it all for you. Stay tuned to this blog for [...]

We’re a bay area-based company, and we’re still getting over the sting of the Niners coming so close and then falling just short of their first Super Bowl since the ’94 season. In fact, we still haven’t processed it. May take awhile. But nothing can slow our roll when it comes to social media. To [...]