Stephen Paul

Article, Big Data and Social Media Analytics, first published on 4thWeb. Big Data, in case you’re unfamiliar, refers to data sets that are so large that they’re awkward to work with. Forget megabytes or gigabytes. With Big Data we’re currently working with terabytes, petabytes, exabytes and zettabytes of data (over 2.5 quintillion bytes daily and [...]

Article, Never Underestimate the Zuck (Facebook Instagram deal), first published on 4thWeb. Facebook recently bought Instagram for one billion dollars. Instagram is the fast, beautiful, fun way to share photos with friends and family. Instagram enables you to snap a picture, choose a filter to transform and theoretically improve its look and feel, then post [...]

  Marketers and business owners are now one step closer to being able to track the true value of social channels to their Business ROI within Google Analytics. Google just released their latest social tracking tool “Social Reports” and it’s fully integrated within Google Analytics. The main reason that social media is so hard to [...]

In some of our more recent articles, we’ve been writing about Social Business ROI and the five stages of Social Media Engagement. And that enterprises typically achieve highly desirable social business outcomes through shared value. We recently came accross this Infographic that helps illustrate the growth of shared value while deftly highlighting our social enterprise [...]

Facebook is the 850 pound gorilla of social media. With over 850 million active users, Facebook is rapidly closing in on being used by one in every seven people on the planet. From subsistence farmers in rural Africa accessing Facebook on their mobile phones, to tweeting protestors in the Middle East, to grandmothers living in [...]

Frienemies: Content Marketing and Your Marketing Strategy. Marketing professionals everywhere have begun to realize that they now have a completely different job description than when they started in the field fifteen or twenty years ago. One such professional is Chris Hession, a senior marketing manager at AutoCAD. As he told Social Media Examiner, “Just in [...]

  This is Part 1 of our 2-Part series on Social Media Chaos. In “Part 2: Social Media Chaos: How To Manage The Chaos”, we present six tips for managing the chaos. The Part 2 link is at the end of this article. When it comes to rapid changes in business technologies and social media, [...]

Our obsession with Facebook has propelled it to insane heights. What does this mean for the company? Money. And lots of it. Rumors of Facebook’s IPO are flying and Wall Street is expecting a record-shattering amount of cash to be raised. How do the projected numbers break down? Here are some interesting answers and projections [...]

  Google is taking a look back at 2011. First at how the world searched in 2011, and now at how consumers and businesses engaged with online advertising. Given the size of its business — Google is the leader in both the U.S. search and mobile advertising markets, and somewhere between first and third in [...]

  In this [part 2] post, we attempt to further clarify Facebook EdgeRank and GraphRank; and more importantly, help you put that knowledge to work.   If you haven’t already read through Facebook EdgeRank and GraphRank Explained part 1, you can go back and read it now. In that first article on Facebook EdgeRank and [...]