Stephen Paul

Article, The Future of Social TV and Television, first published on 4thWeb. Social TV Activity Today The number of television and Social TV viewers using ubiquitous second screens (laptops, smartphones and tabs) to interact with television is at an all time high. HBO Connect is perhaps the most innovative second screen application to date. Sales [...]

We recently came across this Infographic that helps illustrate the strengths of the Google+ social network. Plus some interesting factoids, features and tips that you may not know about. Like: A whopping 60% of Google+ users log in every single day (that’s 60% of over 90,000,000 users); and, a whopping 80% engage on a weekly [...]

Article, Facebook on Smartphones: Leads Mobile Engagement, first published on 4thWeb. According to comScores’s new Mobile Metrix 2.0 report, released May 7, 2012, Facebook ranks as the most engaging media property among U.S. Smartphone users. The average Facebook mobile user engaged for more than 7 hours in March, 2012. That’s good and bad news for [...]

Article, Big Data and Social Media Analytics, first published on 4thWeb. Big Data, in case you’re unfamiliar, refers to data sets that are so large that they’re awkward to work with. Forget megabytes or gigabytes. With Big Data we’re currently working with terabytes, petabytes, exabytes and zettabytes of data (over 2.5 quintillion bytes daily and [...]

Article, Never Underestimate the Zuck (Facebook Instagram deal), first published on 4thWeb. Facebook recently bought Instagram for one billion dollars. Instagram is the fast, beautiful, fun way to share photos with friends and family. Instagram enables you to snap a picture, choose a filter to transform and theoretically improve its look and feel, then post [...]

  Marketers and business owners are now one step closer to being able to track the true value of social channels to their Business ROI within Google Analytics. Google just released their latest social tracking tool “Social Reports” and it’s fully integrated within Google Analytics. The main reason that social media is so hard to [...]

In some of our more recent articles, we’ve been writing about Social Business ROI and the five stages of Social Media Engagement. And that enterprises typically achieve highly desirable social business outcomes through shared value. We recently came accross this Infographic that helps illustrate the growth of shared value while deftly highlighting our social enterprise [...]

Facebook is the 850 pound gorilla of social media. With over 850 million active users, Facebook is rapidly closing in on being used by one in every seven people on the planet. From subsistence farmers in rural Africa accessing Facebook on their mobile phones, to tweeting protestors in the Middle East, to grandmothers living in [...]

Frienemies: Content Marketing and Your Marketing Strategy. Marketing professionals everywhere have begun to realize that they now have a completely different job description than when they started in the field fifteen or twenty years ago. One such professional is Chris Hession, a senior marketing manager at AutoCAD. As he told Social Media Examiner, “Just in [...]