Author Profile: Tyler Willis

This morning AdAge published a feature article about our brand marketing partnership with Us Weekly and State Farm. This news, in turn, was quickly picked up by Mashable and Inside Facebook…

There’s been some buzz going around about Fred Wilson’s AdAge Digital 2009 Keynote, in which he outlined a future where “Earned Media” grew and stole market share from “Paid Media.” Essentially — the idea that companies would engage more in conversational marketing and less in advertising.

I want to make it very clear that we’re not saying that content isn’t important, but rather that the market forces at work are making content not as valuable to their creators. Great content is still important, but there is much more competition for creative budgets then ever before.

More often than not, a key to building better relationships with your audiences requires that you connect them to a real person who can serve as a sincere face for - a more humanized angle to – your brand identity.

Involver will be hanging out at SXSWi 2009 and wants to meet you! If you are interested in learning more about Involver, this is a great opportunity to meet us in person.

Recently, we talked with Robert Scoble at our office about the future of advertising. We ended up shooting a four-part interview (totaling 40 minutes!), and yesterday it was posted on FastCompany.TV.

Most practitioners are moving closer and closer to measuring Total Engagement of a viewer. An article we wrote on this topic, “New Metrics For Success In Video Marketing,” appeared in MediaPost’s Video Insider blog today.

Last week brought some interesting, thought-provoking articles awaiting everyone’s return from vacation. Here were some of our favorites.

Earlier this week, Involver delivered a feature presentation at NetSquared’s NetTuesday event in San Francisco