Involver

Tyler Willis

Tyler Willis is heavily involved in the technology and marketing speaking circuit, and instructs for the American Marketing Association, among other prestigious institutions. In addition, Tyler founded Willis Media Group, a social agency for large brands and technology companies.

Screen shot 2011-06-17 at 2.25.37 PM

How to set up a Facebook Deal (a walkthrough)

Facebook Deals are starting to descend upon us. Starting Friday, you’ll be able to start claiming great deals like free jeans from the Gap or, now, a free cup of coffee from Involver: I completed the Deal (above) using the new Facebook Deals platform, so now anyone checking in at our headquarters can show us their [...]

Read More
Screen shot 2011-06-17 at 2.27.42 PM

Live Blog: Facebook’s Mobile Announcement

The following is a live blog from the Facebook Mobile Product announcement at Facebook HQ. Newest updates will be added at the top of this post. OK, we’re done with the event, to recap, here’s some of the highlights: Facebook Deals is rolling out in the US today, and allows businesses to Incentivize Facebook users to [...]

Read More
Screen shot 2011-06-17 at 2.28.42 PM

The Future of Facebook: Groups, Places, and Events, meet Mobile

Facebook Groups When Facebook Groups was announced last week, we began playing with the feature to learn more about it. We did this by creating our own Social Marketers Group, to which we invited some of the best and brightest social marketers we know and asked them to use this as a way to theorize together. [...]

Read More
Screen shot 2011-06-17 at 2.29.33 PM

Facebook Places – What it means for marketers

In our last post, we poised the question “why would Facebook change the page width of Facebook Pages to 520px?” There were several fantastic guesses, but the answer has become clear – and no, it’s not ads. Facebook will keep the left sidebar of a page visible no matter what tab on the Facebook Page [...]

Read More
Screen shot 2011-06-17 at 2.30.53 PM

Important Update: Facebook Tab Width Changes

Changes! As you may have heard, there are some upcoming changes to your Facebook fanpage. The changes will effect layout and as such, many of the applications you have running for your customers. Rest assured as a member of the Involver family, the applications you’ve come to rely and depend on will be taken care [...]

Read More

The @earlybird gets the worm

On July 6th, Twitter announced a new twist on an old adage. Their new deal platform, @earlybird, features deals from selected advertising partners. Today’s @earlybird deal was published this morning from Disney Pictures. This offer was published by the @DisneyPictures account this morning, and then retweeted by @earlybird shortly after — thus letting almost 50,000 [...]

Read More

The Power of Facebook’s New News Feed

Great news for Facebook Page owners: Facebook has just pushed out a substantial and thoughtful redesign of its News Feed. On the bare surface, the changes might not look that exciting. But make no mistake. With this redesign, Facebook Pages have gained a lot more communicative power.

Read More

It’s official: Americans spend more time on Facebook than on any other site

The big news from this week: Facebook is now the stickiest site on the internet for U.S. users. According to a Nielsen Online report released recently, the average American internet user spent 280 minutes on Facebook last month.

Read More

There’s no stopping Facebook (its user base, that is)

By all accounts, Facebook is continuing to grow at a breakneck pace. This week we can add one more proof point to the mix: According to Compete.com, in June 2009 Facebook’s unique U.S. audience grew by 10.7% to 91.7 million unique visitors.

Read More