Last week saw the official announcement of Facebook’s new self-service ad offering for Facebook Pages. As Mashable, VentureBeat, and others have reported, now you’ll be able to become a fan of a public Facebook Page right from the ad itself: simply click a “Become a Fan” link at the bottom of an ad, and you’re done. No need to visit the actual Page. And what’s more, becoming a fan in this way automatically generates a story on a user’s profile.
This feature has already been available via Facebook’s Engagement Ad unit, but its move into Social Ads is a welcome step. Continue reading ‘Facebook’s New Ad Option for Pages: What This Means for Brands’