Today we’re excited to announce some great results from one of our first Pilot Program campaigns.

Using Involver’s marketing platform, Serena Software achieved a click-through rate of .7% on Facebook, with over 1.1 million views of their video commercial. The platform delivered a much higher conversion rate than the .05% industry norm for Facebook. This overall outcome is even more exciting since it’s one of the first times Facebook has been successfully used for B2B marketing.

Here’s what Serena had to say about the campaign and their results:

“With the recent launch of business mashups and our SaaS delivery capability Serena Software has significantly increased the available market for our products. For this reason, we are constantly on the lookout for new and innovative ways to reach our customer base,” says Michael Parker, Senior Director, Global Marketing, at Serena Software. “By implementing our Facebook campaign on Involver’s marketing platform, we converted 1.1M views on Facebook into more than 8000 visitors to our website.”

Read more in this press release. Congrats, Serena!

A quick heads-up — we will be accepting applications to join our Pilot Program until Friday, August 29th. This program allows select customers to use our marketing platform for building and launching video campaigns on Facebook and other social networks.

The Pilot Program is an opportunity for Involver to offer significant value through close one-on-one consulting. We want program participants to have an excellent user experience all around (in setting up their campaigns, in creating their own branded Facebook applications, etc.), but we also want to make sure that, at the end, these initial campaigns are successful and reach and engage their intended audiences. The Pilot Program lets us build best practices as well as generate early success stories for other marketers’ consideration.

We’ve seen two enormous successes with our first two Pilot members, Serena Software and Kiva. Again, the deadline to apply is August 29th. Request access to the Pilot Program today!

Last Wednesday, we were invited to be the pre-launch demo at STIRR’s DealHacks in Palo Alto! Previous guest demos include Gigya and Get Satisfication. Our team had a great time previewing our end-to-end video platform to over 100+ entrepreneurs and investors

.

After many months of non-stop development, the Involver team was glad to see and hear a lot of positive feedback from the STIRR crowd. We know that the excitement is based in large part on our implementation of a powerful idea — i.e., the ability to create, distribute, and track video campaigns should be open to and easy for ALL.

A special thank you to Sanford Barr for organizing a wonderful event! Sanford and STIRR have a real knack for connecting entrepreneurs and generating lively and meaningful discussion (as opposed to one-way podium talk). Kudos, DealHacks!

Thanks also to Sun Microsystems for sponsoring the event, and to Jeff Clavier, Rob Hayes, and Adeo Ressi for their entertaining and insightful stories about entrepreneurship.

Now that we’ve had this chance to show a sneak peek, it’s time for the real thing. Involver will be launching shortly, so stay tuned!

Check out STIRR’s coverage of their event here and here.

Some photos from the event (from STIRR.net):