There’s been some buzz going around about Fred Wilson‘s AdAge Digital 2009 Keynote, in which he outlined a future where “Earned Media” grew and stole market share from “Paid Media.” Essentially the idea that companies would engage more in conversational marketing and less in advertising.
We’re big fans of the rise of Earned Media, and how it can be used to maximize benefit when coupled with a Paid Media campaign, and we’ve written a great article about the convergence of Paid Media and Earned Media over on MediaPost’s Video Insider. Continue reading ‘Unified Media Theory’
Often journalists and clients ask us what metrics we are developing or what metrics they should be paying attention to in the coming months. It’s a world that’s seeing massive iteration and is crowded with many people putting their spin on the issues, but we see the trend clearly.
Most practitioners are moving closer and closer to measuring Total Engagement of a viewer. An article we wrote on this topic, “New Metrics For Success In Video Marketing,” appeared in MediaPost’s Video Insider blog today. Go check it out. Here’s an excerpt: Continue reading ‘New Metrics for Success In Video Marketing’