Today has been a big day for us at Involver. This morning AdAge published a feature article about our brand marketing partnership with Us Weekly and State Farm. This news, in turn, was quickly picked up by Mashable and Inside Facebook, with the latter including a quote of support from Facebook. With this coverage alone, Involver quickly became a Top Ten trend on Twitter. Needless to say, we’re excited and grateful for the tons of positive interest and feedback.
The news above is a great first look at our new solution for brands looking to build engaging, viral, and monetizable platforms on social networks. More on this soon.
One final (and related) note — we’ll be making a big product announcement next Monday! Visit involver.com then and be the first to know what we’re launching.
There’s been some buzz going around about Fred Wilson‘s AdAge Digital 2009 Keynote, in which he outlined a future where “Earned Media” grew and stole market share from “Paid Media.” Essentially the idea that companies would engage more in conversational marketing and less in advertising.
We’re big fans of the rise of Earned Media, and how it can be used to maximize benefit when coupled with a Paid Media campaign, and we’ve written a great article about the convergence of Paid Media and Earned Media over on MediaPost’s Video Insider. Continue reading ‘Unified Media Theory’
Earlier this month, our second article was published in MediaPost’s Video Insider. It’s entitled “Partnering with Your Employees: Creating Brand Ambassadorship Within Your Organization,” and I think it’s worth the quick 3-minute read. Here’s an excerpt to help you decide:
More often than not, a key to building better relationships with your audiences requires that you connect them to a real person who can serve as a sincere face for — a more humanized angle to — your brand identity. Here, empowering your own employees to promote your viral campaigns can lower your acquisition/marketing costs, create a tangible brand experience for your audiences, and boost morale within your organization.
If you’re running viral campaigns (using video and/or social methods), you should read this article. What are you waiting for? Check it out.
Often journalists and clients ask us what metrics we are developing or what metrics they should be paying attention to in the coming months. It’s a world that’s seeing massive iteration and is crowded with many people putting their spin on the issues, but we see the trend clearly.
Most practitioners are moving closer and closer to measuring Total Engagement of a viewer. An article we wrote on this topic, “New Metrics For Success In Video Marketing,” appeared in MediaPost’s Video Insider blog today. Go check it out. Here’s an excerpt: Continue reading ‘New Metrics for Success In Video Marketing’
Today leading business resource Inc. Magazine released their annual frontpage story covering the “30 Under 30: America’s Coolest Young Entrepreneurs.”
We’re happy to announce that our co-founders Rahim Fazal and Noah Horton were both selected for this feature spread! You can read their joint profile here. Noah and Rahim were chosen alongside some great young entrepreneurs, including the visionary folks behind WordPress, Mint.com, and Box.net. Continue reading ‘Involver Co-Founders Rahim Fazal and Noah Horton Featured in Inc.’s "Top 30 Entrepreneurs Under 30"’