Category Archives: SML

Involver is very excited to be one of the presenting sponsors for the upcoming Pivot Conference, being held on October 15-16 in New York City. The two-day event features in depth conversations on a wide variety of topics in the world of Social. PivotCon 2012 will cover numerous topics for those lucky folks with tickets. [...]

Today, we launched a new product webpage for each of our products. Involver Platform Conversation Suite App Suite Visual SML SML The new pages contain much  more information than was previously available for our products – including screenshots, examples, features, and benefits. Involver is the solution of choice for companies to manage their social media [...]

Creatives Talk is the brainchild of Facebook Studio, a Facebook-employee created space that celebrates agencies and marketers that drive business growth through connections and conversations on the social platform. It’s a series of talks and discussions designed to inspire creativity on Facebook, enabling the sharing of stories of how the social network has influenced creative [...]

  After a week’s worth of reflection on ad:tech, I’m still surprised by how little the presenters and audience knew about Facebook’s Open Graph. Granted, we live in the social media bubble, but I find it hard to imagine that the biggest technology advertisers have missed the consistent refrain that Facebook has been broadcasting for [...]

Marketers, brands and agencies all want to create custom Facebook fan pages. They want their Facebook page to represent their brand, match their website and engage their customers. Now, this would not be so difficult a task if they didn’t need to set up servers and know how to code. It wouldn’t be so expensive [...]

We’re excited to announce the launch of Visual SML™ and beta release The Conversation Suite. Roland Smart, senior director of product marketing, just made the formal announcement minutes ago at ad:tech San Francisco at Moscone Center West, San Francisco, CA. Visual SML™ is a visual a visual authoring tool that lets brand managers and marketers [...]

With so many social networks, constant technological innovation, and brands seeking to reach their customers where they spend most of their time, mistakes are bound to happen. Here are a few to avoid: 1) Jumping ship – A new network pops up on your radar, immediately you set up your brand page, not wanting to [...]

  Article originally published on www.mediapost.com, written by Laurie Sullivan. Involver has created a near-real-time ad meter that will tally votes on Super Bowl XLVI ads from sites across the Internet. The Facebook platform has been built into the USA Today Super Bowl Ad Meter, giving the social tool a facelift. Typically, the tallies get [...]

Guest post from Ramsey Mohsen; director of social media at digital evolution group, web strategist, video blogger and lifecaster. Working on social + digital campaigns for clients- every so often you get lucky enough to lead a special project. One that you know is right- smart- and just plain cool. This latest project I’ve helped [...]