Archive for the 'Social Networks' Category

Facebook And The Power Of Storytelling

Published on July 21, 2010 in Announcements, Industry News, Involver and Social Networks. 0 Comments Tags: , , , .

There are no shortage of communication platforms in the world today — but many in our industry often forget about what’s truly important about communications. Great storytelling. Some pundits, journalists, and even social sites like to summarize our experiences as a collection of broadcasts tied to the number of network connections we have — we see it differently.  We believe that our experiences, the stories that we create together, define us and our culture.

That’s why we’re so excited that Facebook announced the launch of Facebook Stories today, in celebration of the 500 million people on Facebook.

500 million is a sizable milestone, and to add some context to the size, 500 million people using Facebook makes their population larger than all but two countries in the world (India & China). And the speed of that growth has been impressive: Facebook has added the equivalent of the total US population in less than a year and a half!  As part of a fast growing company, believe me when I say that with all the culture-changing, meteoric growth — it’s impressive that Facebook never has not lost sight of the power of storytelling and the celebration of the experiences they enable their users to share.

We are thrilled for the launch of Facebook Stories because we too believe in the power of storytelling.  And we are thrilled that Facebook chose us to power this project collaborating with JESS3 who developed the beautiful visualization that drives the design of the site.

We fully expect 500 million people and their shared stories to create a lasting and meaningful impact on popular culture and our team will be submitting their stories today — we hope you’ll join us by telling yours.

P.s., if you have any questions about what Involver can do for your company please contact us here!

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As the VP Marketing at Involver Jascha is responsible for marketing strategy and execution including, branding, product marketing, communications, and web site operations. You can find more information about Involver at http://fb.me/involver or @. Jascha also write’s personal and professional updates at @kaykas & Marketing Iteration.

The Power of Facebook’s New News Feed

Published on October 28, 2009 in Brand Engagement, Industry News and Social Networks. 0 Comments

Great news for Facebook Page owners: Facebook has just pushed out a substantial and thoughtful redesign of its News Feed. On the bare surface, the changes might not look that exciting. But make no mistake. With this redesign, Facebook Pages have gained a lot more communicative power.
Continue reading ‘The Power of Facebook’s New News Feed’

What can we learn from 262,985 Facebook Pages?

Published on August 11, 2009 in Brand Engagement, Case Study, Social Networks and Tips. 0 Comments

Recently Inside Facebook published some great commentary on the curiously titled “Gesundheit! Modeling Contagion through Facebook News Feed,” an April 2009 research article co-written by Facebook’s in-house sociologist Cameron A. Marlow.

The article explores some fascinating data on the patterns that drive Facebook Page growth. Working from a huge dataset of 262,985 Pages, Marlow and his team were able to uncover the following:

1) Facebook Pages grow significantly (in terms of new fans) because of the actions of a few identifiable Facebook networks (e.g., San Francisco residents or students at a small set of universities). Within these networks, 14% to 18% are “chain initiators” — i.e., those who, right from the get-go, share a given Page with their friends.

Continue reading ‘What can we learn from 262,985 Facebook Pages?’

What’s Your Favorite Facebook Page?

Published on June 26, 2009 in Involver and Social Networks. 4 Comments

Earlier this week we polled Involver’s Facebook Page fans and asked them: “What’s your favorite Facebook Fan Page?”

Check out the responses here. From Dave mentioning theKBuzz Page to Jordan calling out the funny “Yelling at inanimate objects” Page (over 140,000 fans!), the answers run the gamut.

We’re glad that our fans’ comments also referenced some great uses of our Facebook marketing suite. For example, Plastic Jungle, the leading website for gift card exchanges, is using an Involver-powered Twitter application to disseminate product discounts and more to its quickly growing fan base.

More than 6 million users become fans of Pages every day. Assuming even a zero percent growth rate, this means that over the next year alone organizations with Facebook Pages will attract about 2.2 billion fan joins. We’re betting that you’re already in this participant pool: most probably you’ve recently become a Facebook fan of some brand, cause, or product.

We want to hear more. What’s your favorite Facebook Page? Leave us a comment here and let us know!

More Proof That Facebook (Page) Marketing Is on the Rise

Published on June 18, 2009 in Brand Engagement, Case Study and Social Networks. 2 Comments

Two noteworthy items from the world of Facebook and Facebook marketing:

1) From a June 5, 2009 Forbes article: “In the week before the release of the new Palm Pre handset on Saturday, June 6, Palm started generating buzz when it launched its first ad, “Flow,” for the $200 smart phone on Facebook. In just three days the web ad attracted 11,000 [Facebook] “fans” Palm hopes will become customers.” Continue reading ‘More Proof That Facebook (Page) Marketing Is on the Rise’

Interested in Marketing on Social Networks? Ask Yourselves These Key Questions.

Published on June 15, 2009 in Brand Engagement, Industry News, Involver and Social Networks. 1 Comment

According to Nielsen’s latest industry report on social networks, time spent on Facebook has grown nearly 700% year-over-year. This growth is nothing short of meteoric. In April 2008, users spent 1.7 billion minutes on Facebook. In April 2009, the monthly time spent had grown to 13.9 billion. These numbers reflect a demographic widening of Facebook’s user base, but also a deepening of engagement that’s never been seen before in the history of either social networks or the internet.

Savvy brands are now setting out to understand how to capture these billions of minutes of rapt attention. This is a nascent field that’s just starting to see real research, testing, and execution — but everyone is paying attention, and brands are beginning to jump into the water feet first. Continue reading ‘Interested in Marketing on Social Networks? Ask Yourselves These Key Questions.’

Involver on AdAge, Makes Top 10 Most Discussed on Twitter

Published on April 23, 2009 in Announcements, Brand Engagement, Industry News, Involver, Press, Social Networks and Uncategorized. 0 Comments

Today has been a big day for us at Involver. This morning AdAge published a feature article about our brand marketing partnership with Us Weekly and State Farm. This news, in turn, was quickly picked up by Mashable and Inside Facebook, with the latter including a quote of support from Facebook. With this coverage alone, Involver quickly became a Top Ten trend on Twitter. Needless to say, we’re excited and grateful for the tons of positive interest and feedback.

The news above is a great first look at our new solution for brands looking to build engaging, viral, and monetizable platforms on social networks. More on this soon.

One final (and related) note — we’ll be making a big product announcement next Monday! Visit involver.com then and be the first to know what we’re launching.

Don’t Overlook Brand Ambassadorship in Campaigns

Published on March 16, 2009 in Brand Engagement, Case Study, Press, Social Networks, Uncategorized and Video Marketing. 0 Comments

Earlier this month, our second article was published in MediaPost’s Video Insider. It’s entitled “Partnering with Your Employees: Creating Brand Ambassadorship Within Your Organization,” and I think it’s worth the quick 3-minute read. Here’s an excerpt to help you decide:

More often than not, a key to building better relationships with your audiences requires that you connect them to a real person who can serve as a sincere face for — a more humanized angle to — your brand identity. Here, empowering your own employees to promote your viral campaigns can lower your acquisition/marketing costs, create a tangible brand experience for your audiences, and boost morale within your organization.

If you’re running viral campaigns (using video and/or social methods), you should read this article. What are you waiting for? Check it out.

What kind of brand engagement do you want?

Published on March 5, 2009 in Brand Engagement, Social Networks, Tips and Video Marketing. 0 Comments

When we work with clients to carry out their brand marketing strategies, we’ll of course always ask them the key question: What are your goals for your video campaign?

Because digital marketers are an intensely numbers-driven and numbers-oriented lot, we’ll often hear answers like:

  1. “I want to generate 200,000 views of my video content.”
  2. “I want to attract a lot more people to my video app compared to what we’re getting now through our brand’s Facebook group.”
  3. “I want my video to be shared within communities of young people — our company’s target audience.”

Definitely, we’re grateful to work with such clear mindsets and execute against such precise company goals. The Involver platform has been able to produce more than a few home run video campaigns — and we’ve been able to do this, in part, because our clients have been helpfully adamant about communicating their success benchmarks.

Now, after running thousands of campaigns, we just have one more substantive idea to add to this whole goal-setting topic. Continue reading ‘What kind of brand engagement do you want?’

Facebook: The Medium That Sticks

Published on February 28, 2009 in Brand Engagement, Industry News and Social Networks. 0 Comments

Jessi Hempel’s recent Fortune Magazine article about Facebook (“How Facebook is taking over our lives”) is a great read. It’s part analysis, part retrospective, and part Silicon Valley human interest story…indeed, we were happy to read that Facebook Founder Mark Zuckerberg, “who favors jeans and T-shirts, has taken to wearing ties” this year. 2009 will be a big year for social networks.

This Fortune piece presents a number of striking figures and stories about Facebook’s explosive growth. For one, there’s the stat about reach: Facebook will attract its 200 millionth user sometime in the next few months. There are the stats around sharp adoption rates: while it took television 38 years to gain 150 million users, Facebook crossed this point in only 5 years. And then there are the anecdotes about Facebook’s near-ubiquity in business — the stories of small-biz owners, for instance, creating Facebook groups, pages, and applications alongside the big brands. Continue reading ‘Facebook: The Medium That Sticks’