Blog originally posted on www.jeffbullas.com. Humans are extremely visual. We experience life visually and the role of photos, images and videos in our life is evidenced by the sheer quantity (250 million a day) of photos of friends, family and cute dogs that are uploaded to Facebook every day. I remember returning from the annual [...]

  If you’ve been on Facebook for a while, you’re already familiar with how quickly they’re evolving the platform. They’ve got an ambitious vision and are constantly nudging their user base to adopt new features and functionality. They’ve established a pattern that’s worth calling out which involves ambitious releases followed by small steps backwards. They [...]

With the success of Facebook’s first Marketing Conference (FMC) this week and the concurrent release of Timeline for brands, many marketers are wondering how to incorporate all the new features and functionality into their campaigns. We’ve pulled together the most important information that you’ll need to manage a smooth transition to the new Facebook layout. [...]

Facebook is the 850 pound gorilla of social media. With over 850 million active users, Facebook is rapidly closing in on being used by one in every seven people on the planet. From subsistence farmers in rural Africa accessing Facebook on their mobile phones, to tweeting protestors in the Middle East, to grandmothers living in [...]

A follow up to How the Consumer Goods Business Uses Social Media, another industry, that of entertainment, is also very present on social networks and uses social media as a tool to interact with the public. First of all, it’s important to define “entertainment.” It can be defined as “something affording pleasure, diversion, or amusement, [...]

Involver has been selected for the upcoming ad:tech Startup Spotlight Series, showcasing the industry’s rising stars at the biggest digital marketing event in the business. The series profiles a total of 16 innovative digital marketing companies across social, mobile, data & targeting, and video verticals. Involver will be presenting our platform and tools during a [...]

In my mind Google+ is a lot like Facebook meets LinkedIn: Google+ takes the best features of each, improves them and the result is a sophisticated and intuitive networking site. Not only can you easily get in touch with so-called ‘strangers,’ Google+ even encourages you to meet likeminded folks you don’t know yet. And unlike [...]

This week, the Facebook Marketing Conference (fMC) is coming to New York and it’s going to bring lots of new opportunities for marketers. Our New York team, and some of our West Coast team, will be on hand to participate in the event and translate it all for you. Stay tuned to this blog for [...]

  I know, I know, you’re currently logged on to Facebook, Twitter, Google+, Spotify, Pandora, LinkedIn, and possibly YouTube because you just can’t get enough of those silly kitten videos. So what’s with Pinterest you might ask? Or, do I really need another platform to share and like things to my friends? Well, probably not, [...]